Tag Archives: online marketing

How Low Interest Rates Are Holding 144 Million U.S. Workers Hostage

By John Whitefoot Are the long-term retirement plans of working Americans being held hostage by the Federal Reserve? If the point of quantitative easing was to stave off a recession and spur jobs growth, I think it’s fair to say the Federal Reserve’s $85.0-billion-per-month money-printing scheme has been a failure. At the very least, I’m not so sure the money ...

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HMV’s responsive journey back to digital

By Christopher Ratcliff This week sees the unveiling of HMV’s completely overhauled responsive websitem, HMV.com. This follows the recent desktop and app launch of HMV Digital, a music download service which aims to rival iTunes. It’s easy to dwell on HMV’s troubled recent past: the economic downturn, the rise of the internet, eventual liquidation. But let’s not do that here, ...

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Me and Amazon, We’ve Got a Good Thing Going

By Bruce Ernst Last week, I bought a cool new messenger bag. I found it while I was shopping around on the manufacturer’s website, checking out 3D views of the bag and reading product descriptions. But after I fell in love with it, I went straight to Amazon and bought it. Why? I don’t know these other people, but I’ve ...

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Twitter revenue per visit up 300% year on year: stats

By Graham Charlton Twitter and Pinterest have experienced the biggest rises in revenue per visitor (RPV) over the last 12 months, though Facebook continues to dominate the share of social referral traffic to ecommerce sites. These findings are from Adobe’s first annual Social Media Intelligence report, which looks at social media trends based on data across retail, media, entertainment, and ...

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Denny’s: from roadside diner to digital

By Christopher Ratcliff How has one of the most traditional of US brands transferred its ‘Always Open’ approach to online? Denny’s 2012 annual report stated its main aim is “to revitalise Denny’s image with our America’s Diner positioning.” Through menu, service and environment initiatives Denny’s has sought to truly own its ‘Always Open’ mantra, by driving more hungry Americans to ...

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4 Key Questions To Ask When Choosing a CRM

By Lauren Licata A CRM is an investment in your team’s productivity, do you know what questions to ask when choosing a CRM? Today, sales people aren’t racing back to their Rolodex’s with an ink pen dripping in their pocket to write down their most profitable client’s 30th anniversary before they forget it. Members of your sales team are walking ...

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The 7 Secrets of a Highly Successful Sales Team

By Susan Guinto I have managed a sales team before, and I must admit, it was not a joy-ride. Sales meetings can make anyone squirm, and periodic reviews are not something anyone would look forward to. Not all salespersons are created equal. And it can be a source of pain that while there’s a sales superstar that has already reached ...

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Franklin Resources: Gain From Their Perspective-Advertising

By FAST Graphs Team For a long time running, the Franklin Resources’ (BEN) joke was that the underlying equity position of the company actually outperformed the management’s mutual fund selections. That is, an investor might have been better served to just own the company rather than one of its funds. For instance, in the period from 1995 to 2005 Franklin ...

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How Business Travelers Can Increase Productivity with Expense Management Software

By GetApp Almost all business travelers understand the headaches that manual expense tracking can cause. Misplacing important travel receipts can result in delays in reimbursement, while simple calculation errors that occur when people attempt to reconcile their expenses by hand can end up costing a company thousands of dollars at tax time. The average business now spends 10% of its ...

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