Tag Archives: online marketing

Reinventing, or perhaps just finessing, retail for 2014

By Ben Davis What do customers want in a multichannel experience and how will technology help deliver it in 2014? Customers don’t always know what it is they want, but by looking at current habits, themes will undoubtedly emerge. Walker Sands has recently surveyed 1,000 US consumers on the future of retail. The results are interesting and give some pointers ...

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My First Pick in a Series of Core Investment Portfolio Holdings

By Mitchell Clark Over the coming weeks, I’d like to highlight a number of companies that I think might make for some attractive core holdings in a long-term equity market portfolio. With this in mind, there is absolutely no reason to chase this market at all. Some of the best blue-chip, dividend paying stocks are already fully priced, given current ...

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Free Marketing Ideas Part 12 – Offer Free Trials

By Zach Heller Welcome to the latest edition of my new weekly blog series, “Free Marketing Ideas”. Each week I will identify and explain a simple marketing idea that you can employ at low or no cost. Last week’s topic was Keywords and Copy. This Week’s Topic = Offer Free Trials When selling a product or service, the most important ...

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The 10 newest and most creative out-of-home ads

By Ben Davis Out of home (OOH) creative is great fun. The most creative minds come up with some great ads for OOH and the internet is full of wonderful examples. I thought I’d bring you some of the latest, many of which I’ve found via Posterscope’s Twitter feed, which I recommend highly. Enjoy these in all their boldness. You’ve ...

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The Best Marketing Conferences In 2014

By Michael Brenner Which marketing conferences are you attending this year? I think it’s really important to get out of the office once or twice a year and learn from other marketers. You can get a sense for the hottest trends, new ideas, a fresh perspective and of course you can make great connections with your peers that can pay ...

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What are the possibilities with online video ad creative?

By Ben Davis Online video has always felt to me like one of those technologies where brands have varied massively in their commitment to innovate. That was kind of understandable until the last couple of years, as YouTube and video streaming (NetFlix, NOW TV,4OD etc) are now so pervasive. With brands committing to more online video advertising, it’s obvious the ...

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5 Instagram Marketing Tips To Gain Brand Awareness

By Heidi Cohen Instagram Is For Brand Lovers [Research / Charts] If you think selfies and food when someone says Instagram, it’s time to think again. Instagram is for brand lovers. Instagram is the tenth largest mobile app reaching one out of four smartphone owners, both iOS and Android, in the US according to comScore. Instagram has 150 million monthly ...

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Handmade: Pinterest’s Top 7 Makers

By Michelle MacPhearson Pinterest users spend more than shoppers referred by other social media sites, with an average order value of $140-180 (compared to $80 and $60 for Facebook and Twitter). Pinterest actually accounts for 25% of all retail referral traffic. It’s stats and, more importantly, results like these that have driven craftspeople, artists, Etsy shop owners, etc., (who I’ll ...

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Social Media: New Ways to Fail!

By Carol Stephen Social Media: New Ways to Fail! You got on Twitter, but you don’t tweet. You won’t show your face on Facebook, your Pinterest has a bunch of boards without any pins, and forget about Google Plus! There’s absolutely too much to do, and you don’t have enough time to goof around on the Interwebz. Does that sound ...

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