Tag Archives: online marketing

Christmas email marketing tips from the experts

By Graham Charlton The Christmas-themed emails have just begun to arrive in my inbox, so what better time to gather some email marketing tips? I’ve been asking a number of email marketing experts about how often to send emails, the importance of mobile, and email creative this Christmas. How should retailers approach email frequency at this time of year? Is ...

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12 Tips To Create Compelling Content

By Martha Spelman Successful content marketing compels the viewer to take action — to make the call, send the email, buy the product or service. If your content is more sell than tell, it’s a pitch, and it’s probably not working. In fact, it might be more repelling content than compelling content. Instead, create your content with your customer in ...

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India And Turkey Lead In Fake And Duplicate Facebook Accounts

By Prasant Naidu In the recent Q3 2013 earnings call while Facebook posted $2.02 billion in revenue with earnings of $0.25 a share, the social network for the first time admitted that teens are showing less interest to the network. Now according to TOI, Facebook has also stated that an estimated 14.3 crore accounts on the popular social networking site ...

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Personal Brand. What is it and Why Should I Care?

By Andrzej Marczewski Personal brand, like gamification, it one of those terms that seems to come up more and more these days. In a nutshell, personal brand is the image of yourself that others see. By this, I don’t mean the clothes you wear or you haircut (though this can be part of it), I mean something deeper and more ...

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A look at Facebook Interests, and what this data can do for marketers

By Matthew Kates Facebook provides an unparalleled amount of real-time, accurate user data. With Facebook, marketers can be flies on the wall, quietly and unobtrusively gaining insight into their consumers by observing the details they share about their lives. It is the world’s largest unfiltered focus group for brands to listen to, and it’s arguably the richest CRM database for ...

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Asian Paints Engages Fans With Rangoli Contest On Facebook

By Vinaya Naidu It’s that time of the year when most of us start looking for paint companies so as to not envy our neighbour’s walls. It is Diwali and the whole of India is celebrating the festival of lights and new beginnings with family get-togethers and a horde of sweets and gifts. Homes get a makeover with uncluttered spaces, ...

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How to Set Up and Use On Site Search Tracking (In Google Analytics): Survival Tip for Keyword (not provided)

By Tim Ash Econsultancy has a really catchy name for it: Data Apocalypse. When Google announced that they would no longer be sending referring search terms to web sites, replacing everything with the ominous (not provided) – the online marketing world gasped: Moz Occam’s Razor Search Engine Land Business Insider There is, of course, our own reaction, along with hundreds ...

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Lights, Camera, Video Marketing – How to Add Videos to Your Marketing Mix

By VerticalResponse Alright, answer honestly… how many online videos have you watched today? Online videos are a key part of your small business marketing toolbox. A recent survey by the consulting firm Accenture found 90% of consumer respondents watch video content over the Internet. And that’s not surprising, considering video hosting giant YouTube boasts billions of viewers. So how can ...

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Wearable Tech Series: Is It Here to Stay?

By Eddy Gil Wearable Tech: Is It Here to Stay? Wearable Tech is today’s hot commodity of the tech industry. Players such as Pebble, a KickStarter phenomenon, Nike, and Sony are taking the reign, and others, such as Apple and Google, are due to join the fun by end of year or early next year. In the past few years ...

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