Tag Archives: online marketing

Planning a Content Strategy with SEO in Mind

By Chris Boulas An important component of content planning is SEO—or Search Engine Optimization—and keyword planning. Search Engine Optimization is the process of affecting the visibility of your site from search engines. Through strategic keyword planning, your business ...

Read More »

How Typography Affects Conversions

By Neil Patel When you think about conversion optimization, what comes to mind? Testing colors, call-to-action buttons, headlines, and other elements including text, right? Although those elements do affect conversions, what about other design aspects such as typography? ...

Read More »