Tag Archives: online marketing

How to Convert 80% of Your Proposals

By Jason Swenk Converting proposals is key to surviving and growing your marketing agency. Since most of the time agencies are under insane deadlines, most people don’t put much attention into conversion until it’s too late. The fact is, every agency loses an average of 25-percent existing business each year. This is not their fault but this is the average ...

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See 2013 through the eyes of Twitter

By Christopher Ratcliff If I had to sum up my year in 140 characters it would read: during 2013 I’ve been having a lot of problems writing snappy, concise and appropriate sub-headlines in my articles for the Econsultancy blog. There are people out there who are much better at this sort of thing than I am, and to celebrate those ...

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Top 16 Social Media Predictions For 2014

By Pam Moore For me the New Year is always an opportunity to look back on what we have learned, how we have grown and focus on where we are going. Seems like just yesterday we were writing out predictions for 2013, excited for where the year would take us both personally and professionally. 2013 delivered a wake-up call for ...

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Customer service: which brands really get it?

By Ben Davis The customer service industry was created by mistake. It’s been effectively outsourced by many companies (intent only on cost containment) for the past decades, and since the advent of the consumer internet has often been woefully ill-suited to meeting customer needs. This is for a number of reasons: New channels of communication that companies have been slow ...

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Pinterest: 3 Tips (and The 1 Secret They Share)

By Heidi Cohen Pinterest Power: Show Your Gloss Pinterest rocks for marketers! It’s a glossy visual showcase for both products and services that drives sales. For pinners, it’s not just about getting the most images on their pinboards. Rather it’s about the gestalt and luster of the experience they portray. Recently I met a stylist for a popular US clothing ...

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Multichannel UX: A lesson in frustration from EE

By Matt Owen In the recent past we’ve heard plenty about the importance of ‘creating a consistent customer experience across multiple channels’. While that phrase is horrendously buzz-wordy, it’s still undeniably important. Multiscreen, multi-device customers check and compare prices in store, buy online and talk about their purchases via social media, so making sure each touchpoint effectively serves the user ...

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Spruce Up Your LinkedIn Profile in 5 Easy Steps

By Danielle Look Just like Facebook, LinkedIn is constantly tweaking its interface and presenting users with new tools and options. Visit your profile often (once a month a minimum, but weekly is best) to make sure that your personal brand is projecting the desired perceptions of Professional You. Examine these five areas of your profile for a quick-and-easy LinkedIn rejuvenation. ...

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How The Chicago Bears Elevate Fan Engagement

By Eloqua by Eloqua | Tweet this As a team that has been sold out for nearly 30 years, The Chicago Bears faced a unique challenge. Although the football club did not spend a lot of time focused on selling tickets, they did want to improve fan engagement. Because they sent emails using numerous, decentralized databases, fan communication was not ...

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