Tag Archives: online marketing

Hook, Line & Whitepaper: Why Content Needs to Know Its Place

By Elizabeth Williams I’m not sure why content is suddenly all that. Good B2B marketers have been flinging whitepapers, worksheets, calculators and webinars into the ether for years. I suppose we like content again because now we can measure the stuff we previously guessed at like who reads it, how they got it and how they ended up getting it ...

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Transforming Your Data Into Customer Intelligence

By Marianne Cellucci Customer data is one of a company’s greatest assets. Yet, this data is often underutilized. Learning about your customers and using that behavioral and transactional data to create more relevant and meaningful customer communications is the key to building and maintaining strong customer relationships. Email marketing lends itself to tracking so marketers can gain a real-time sense ...

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How to Place a Value on Your Brand

By Personal Branding Blog Many professionals and business owners find it extremely difficult to assign value to themselves and their brands. For some reason, in many peoples’ minds, discussing money “cheapens” relationships. I recently observed a conversation between several Facebook friends who are business owners. The conversation started when a friend with a growing business, already boasting celebrity clientele, posted ...

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Let’s Party! 16 Business Event Planning Tips

By VerticalResponse There are many ways to create a unique experience for your employees, customers, and potential customers. Hosting a business event like a happy hour or networking event is a great way to get in front of people and learn more about them at the same time. Plus, who doesn’t love an excuse to have a party? But first ...

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Two Halloween Tactics for Telemarketing

By Matt Ford What does telemarketing have in common with wearing costumes? Better yet, what does it have in common wearing costumes that aren’t the typical set of vampires, werewolves, and Frankenstein freaks? Three things: Look, feel, and innovation. Old it may be, the practice of telemarketing is not isolated from general B2B marketing concepts such as branding, image, and ...

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A marketer’s guide to iBeacons and Bluetooth Low Energy

By Clair O’Neill By combining the use of mobile apps and location-based services, marketers are able to reach out to their customers in the right place and at the right time to help increase engagement and drive conversions. With GPS technologies becoming more advanced and 4G connections now available across many parts of the UK, location-based services are becoming more ...

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Maybe You Don’t Need Full-blown Mobile Marketing After All

By Max Stinson With everything that’s been written and said about mobile marketing, here’s something they don’t tell you often: Not all marketers need a full-blown mobile marketing strategy. In fact, in a lot of situations, that’s the wrong way to approach mobile marketing itself. Here’s how you should be thinking about mobile. Now first off, let’s shrug off some ...

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