Tag Archives: online marketing

Tips for Project Management in Volunteer Organizations

By Esther Schindler It’s hard enough to motivate team members when you pay them. But project management for an all-volunteer organization has its own unique challenges. In the late 90s, I once arranged a “meet the press” panel for a meeting of the Association of PC User Groups. One of the computer user group officers, clearly thinking about the difficulty ...

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Why Managing Your Time Matters More Now than Ever

By Victoria Campbell Time management has been a key focus area for human resources professionals, managers, employees and just ordinary folk for years. It’s part of a better way to allocate your available hours in a day to maximize productivity and generate increases in your life and work. Managing one’s time helps people figure out where they spend the majority ...

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Forcing the C-Suite’s Hand: 5 Essential Components of a Cloud Marketing Proposal

By Kristin Hambelton You’re a marketer, and you want to make a case for a cloud marketing solution to be implemented into your company’s overall marketing strategy. However, you’re faced with the daunting task of proposing a cloud marketing solution to the C-suite. Business decisions are often made strictly on return-on-investment (ROI) capabilities and it’s your job to not only ...

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Can You Turn The 80/20 Rule Of Website Marketing On Its Ear?

By Mitz Pantic The 80/20 rule of website marketing says that 20% of your products or clients will produce 80% of your income. So if you promote each product equally, you’ll spend 80% of your time and money promoting products and services which only earn you 20% of your income—which sounds like wasted effort. How Jack Welsh, CEO Of GE, ...

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Is Paid Search Part of Marketing?

By Tim Peter Image by None via CrunchBase Is paid search part of marketing? Is it an evolving craft, full of artful nuances? Or is it nothing but a cold, calculating, data-driven science, devoid of creativity, passion, and art? Vic Drabicky clearly feels it’s the latter, boldly proclaiming on Marketing Land, “Today, the marketing aspects are all but gone from ...

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Top 10 Global Twitter Trends of the Week (Week Ending 10/24/13)

By Sam Milbrath There are over 300 million tweets sent from around the world every day. And millions more are search queries. Twitter is a source for news and conversations, so what is everyone talking about this week? This week’s Global Twitter Trends were all encompassing. Covering Great Britain, Australia, Brazil, Ukraine, Indonesia and a greater part of the globe ...

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Marketers Rejoice: Facebook Teens Go Public

By Elizabeth LaBelle Today in social media freak-outs, Facebook recently announced that it would allow users in the 13-17 year old age bracket to post publicly on the social media site. This will allow young users not only to post things to the entire world, but also to have their updates followed by complete strangers, Twitter-style. Why The Shift? Facebook ...

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Marketing Theories: Relevant or Ridiculous?

By Gina Horton “Just as we have created illusions of control we have also created a language of marketing that reinforces these illusions” Hollins, 2003 Marketing is a powerful communication tool used by all brands; it helps relate the value of the brand to its consumers in the bid to increase sales and loyalty. However, one-way communication is a dominant ...

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4 Lessons Pop Songs Can Teach You About Marketing

By Olivia Cole I’m a firm believer that there is more to pop music than tinny music and occasionally annoying (but catchy) lyrics. There are some serious lessons that can be learned if you listen hard enough, and overarching themes that are undeniable. One of those themes is the phone. It keeps coming up in popular music, year after year! ...

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Social Commerce: It’s About The Experience, Not The Sale

By Alicia Fiorletta A while back, we were hearing a lot about the concept of social commerce — or the ability to drive sales through social networks. Remember when all those retailers opened Facebook storefronts, and most of them were quickly shut down? Yeah, that social commerce. Soon after, the whole idea of social commerce was debunked, with most thought ...

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