Tag Archives: online marketing

9 Marketing Resolutions for 2014

By Amanda Batista by Amanda Batista | Tweet this Happy New Year! Now that you’re back at your desk and ready to put 2014 marketing plans to work, here are some inspirational ‘resolutions’ to help you recharge your strategy: Get to know your cohorts. While you’re already well acquainted with your fellow marketers, and even reps from your sales team, ...

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Why Social Media Inactives Have No Impact On Social Business Value

By Tara Coomans There has been so much talk about how social networks have user abandoning accounts or creating multiple accounts and only using a few. The conversations have centered around three schools of thought: 1) investors are getting ripped off 2) social advertisers are getting ripped off 3) businesses using social media are getting ripped off. In short: what’s ...

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Good Will Towards All: Hating Stuff Without Being a Jerk

By Yogesh Patel Today’s consumers are armed with online reviews as they make purchasing decisions. Increasingly, when we make a purchase we submit our own two cents, sharing what we’ve learned with other potential buyers. But if the product or service failed us, do we blast the company? In these cases we need to remember the spirit of the holiday ...

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Surviving the Shark Tank: An Interview with Julie Busha

By Personal Branding Blog Recently, I had the privilege of connecting with Julie Busha, the founder of the popular condiment brand Slawsa. Slawsa is a unique cross between a “slaw” and “salsa” that is all-natural, fat-free, cholesterol-free, gluten-free, low in sodium and kosher. Julie was featured on ABC’s Shark Tank, and though she didn’t receive funding, was the recipient of ...

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Keys to Being Social: Authenticity

By Bridget Willard 8 Authentics by Corinne and Authentic, Honest to God, True & Genuine, by Candice by daemonsquire Authenticity. What is it? We hear it tossed around as an attainable attribute but how does it affect our social media strategy? How does it alter our online behavior? Being authentic, or the role of authenticity, is a concept that has ...

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5 Ways to Protect Your Mobile Device From Prying Eyes

By Robert Siciliano Do you know how to keep your phone from the prying eyes of exes, strangers, cops, other officials and even your own spouse? Here are five tips to keep your mobile device safe and secure. Common Sense When it comes to the police, cooperate; this will lessen the chance of mobile confiscation. Though you aren’t required to ...

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Tips for Hiring an Inbound Marketer

By Virginia Bussey I think one of the most frequent and difficult questions I’ve received this year from friends, colleagues, and acquaintances was, “How do I find an inbound marketer? And what should I be looking for?” To be honest, my answer for a while was, “Good question.” After searching for our marketing coordinator this year and hearing stories from ...

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How to Measure Your Facebook Page with Facebook Insights

By Omkar Mishra Facebook Insights is one of the most important features of the whole Facebook experience for Brands. Facebook Insights have undergone a lot of changes since being introduced from 2011 and have introduced new features every-time to make it easier for Marketing Teams to understand their audience. The Facebook insights Dashboard is a good indication for your overall ...

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Why the Social Media Party Needs to Come to a Close in 2014

By Marcus Sheridan Recently, my friend Nick Westergaard asked me (along w 20 other marketing folks) to contribute to an article he wrote about the trends we foresaw in social media for 2014. After a little bit of thought, here was my response: 2014 will be the year of “Social Media Reality.” The era of fun, games, and rainbows is ...

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