Tag Archives: online marketing

The irresistible rise of the quantified self and life logging

By James Carson ‘The quantified self’ is a loose term, springing up from the proliferation of smart phone technology and life logging applications. While it’s now in a coming of age stage of more mainstream interest, it could herald a dramatic revolution in how we measure our own lives, and how long we live for… How many steps did you ...

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Email marketing: why you need to review and improve

By Lucy Wilsdon Email marketing is the communication glue within your digital marketing and all of this communication is trackable. Tracking gives you the ability to understand the journey between the message and the call to action, which means that you can give this journey a value. With this in mind, reviewing success or failure is critical so that you ...

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ASOS nails Pinterest this Christmas

By Christopher Ratcliff In the run up to Christmas 2013, it seems that online fashion retailer ASOS is the top UK brand on Pinterest, generating 1,728 shares per week. These findings come from the latest study by Searchmetrics, based on the top ten UK retail sites. Every company in the top 10 has set up its own official Pinterest page, ...

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Social Media Metrics: At Least Measure Something

By Heidi Cohen 5 Tips To Track Your Social Media Efforts Something’s missing from social media marketing. Here are some top line data points showing that, although the social media landscape continues to change, social media usage as a marketing vehicle is mature and widely accepted. 87% of US companies use social media for marketing purposes in 2013 according to ...

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Amazon Drones To Deliver Prime Packages

By Melissa Cooper Are Amazon Drones the Future of Fast Delivery? This week on 60 Minutes, Amazon CEO, Jeff Bezos, unveiled Amazon’s newest and most futuristic project named Amazon Prime Air which is a package delivery service via drones. Bezos stated that the current plan is to have packages delivered to customers that live within 10 miles of any Amazon ...

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Social Media Face Off: Doritos vs. Cheetos

By Kate Dunham Both have cheesy goodness. Both have a satisfying crunch. Both are produced by Frito-Lay. But only one can win in this week’s Social Media Face Off. Which one of these snack foods is best in social—Doritos or Cheetos? In order to compare the brands in social media, we set up search streams for each in the uberVU ...

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Understanding the Value of a CAPM® Certification

By Dr. Harold Kerzner For more than thirty years, I have travelled the world conducting lectures, seminars and workshops on various aspects of project management. At each location, I am inevitably asked the same question: “What major changes have you seen in your career in project management?” Program participants expect me to talk about the PMBOK

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The Dark Side of Using NPS as a Performance Management Tool

By Maz Iqbal Let’s leave aside the theoretical aspects and arguments related to the suitability of using NPS. Instead, let’s consider the implications of using NPS as a performance management tool rather than simply as an indicator which tells us who well we are doing, as an organisation, in building meaningful relationships with customers. Every human activity produces both things ...

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The 7 Key Elements to Creating Successful Infographics

By Jeff Bullas Communication has changed so fast in the last decade that it is almost another language. Tweets, likes and shares were not in the marketing lexicon. If you said to someone a few years ago that you would send them a “DM” on Twitter or “mention” or retweet them, their eyes would have glazed over. And it not ...

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Google in 2014: What to Know and What to Forget

By Danielle Bartholomew Google’s similar to that older sibling that’s always outperforming you in sports and getting straight A’s in school – you seemingly can’t win and you most certainly never know what their next step is. You get a 95 on that physics test you’ve been studying so hard for and Google’s already taped theirs to the fridge with ...

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