Tag Archives: online marketing

Do publishers’ paywalls kill sociability?

By Christopher Ratcliff If one of the things we’ve learnt so far within digital marketing is that becoming more social is a key ways to succeed, does the installing of a paywall on newspaper run websites effectively mean ‘killing’ their shareability. The most topical example of this is The Sun’s recent introduction of its subscription service. Named Sun+, this has ...

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#012: No Tweets Are Your Own

By unmarketing Subscribe on iTunes In this episode of the UnPodcast we talk about how you’re always representing your business or the company you work for, even when posting on your personal social media accounts. Because of this, if you wouldn’t sit down in your office and shout what you’re about to post online, you shouldn’t do it. We also ...

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Seven of the best festive mobile apps

By Ornaith Killen Since it is nearly Christmas, I do hope that everyone is getting into the festive spririt. For those that are there already, welcome! For those that are not, I hope that by reading this blog and possibly downloading some of the suggested apps you will be nudged slowly into the spirit. A wise man once said that ...

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5 Ways to Boost Your Marketing Accountability and Credibility

By contributor by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Kristine Steuart, CEO and Co-Founder at Allocadia, where the team has learned a lot about selling to CMOs: their needs and challenges, and the exciting opportunities that lie ahead. Kristine shares some of these learnings in her “Leading in Change” blog series, helping CMOs and marketing ...

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4 Reasons eLearning is Perfect for Building Creative Skills

By Nicki Krawcyzk It seems counterintuitive at first glance: learning marketing and creative skills like copywriting or graphic design online? Don’t those skills need an in-person teacher? Not only is that not the case—it can actually be the opposite. Marketing and creative proficiency are actually perfect skills to acquire in an elearning environment. Here’s why: 1. You control the speed ...

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Targeted Content, Ads Influence Social Media Marketing Success

By Leslie Jenkins Social media marketing has reached fever pitch levels as the holidays edge closer, meaning that more organizations are creating more content for sales, promotions and specialty products. However, because of all of this media, users can be easily turned off from the amount of posts and advertisements they see, creating a lower return on investment for their ...

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4 Ways to Track Offline Marketing Campaigns

By Alon Popilskis While the amount of marketing and advertising that occurs online is substantial and continues to grow, businesses still make large investments in offline marketing as well. From newspaper and magazine ads, to billboards, to radio and TV commercials, to direct mail, there are plenty of prominent and effective marketing channels used by businesses that do not happen ...

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What is Translation Memory? And Why Should my Business Use It?

By Neil Payne If you are involved in managing documents, content and text into and out of lots of different languages, then your world involves translation and localisation. Within digital and online marketing especially, the need to market to people in their own language has never been so important. As a result the translation industry is always looking for ways ...

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Should You Be Buying Tesla Right Now?

By Joel Laceda What is a company worth? That’s the question you should ask when you’re considering buying a stock for the long-term. Too many people get caught up in the emotions of the market. This is why most people underperform or even lose money outright, they buy when a stock is high and sell when a stock is selling ...

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