Tag Archives: online marketing

Is Your Brand at Risk of Missing the Social Commerce Revolution?

By Alon Popilskis Establishing a business presence on social media has become a primary focus for companies large and small across practically every industry in existence. However for businesses that utilize eCommerce platforms to execute sales transactions online through their websites and affiliates, up until now there has always been a barrier preventing them from reaching their full sales potential ...

Read More »

5 Little Known Factors To Improve Your Conversion Rate

By David Horn Increasing the traffic coming in to your website is not the most straightforward way to boost your website revenue. Go after the lowest hanging fruit first. In most cases, that means making more from the traffic you already have. After all – you’ve already got those people you’ve done the hard yards to get them to your ...

Read More »

Social Media Meets SEO In 2014

By Brent Pohlman It appears from the way things are headed that SEO is coming back. Coming back in the form of social media. Companies like Google and Facebook would like to see organic search go away and everything go to pay-per-click advertising. Little by little, organic search is getting squeezed out. I have used pay-per-click advertising in the past ...

Read More »

Talking Toy Leadership

By Personal Branding Blog My wife bought my niece a “My Little Pony” unicorn toy for Christmas. I didn’t even know My Little Pony still existed but apparently that is what my niece wanted. I didn’t exactly check out the toy before my wife wrapped it so I was just as surprised as my niece when she tore open the ...

Read More »

Digital Analytics: The Good, the Bad and the Ugly

By Chase Bruch Consumers are researching, comparing and purchasing online now more than ever. As we move into a new year it’s a good time to reflect on how digital success is measured, what works and what doesn’t. There is a theme throughout the digital environment of a paralysis of choice: a completely overwhelming landscape of metrics and comparisons that ...

Read More »

Keeping a Close Eye on Revised Online Business Material

By Michael Arnold It’s New, But… It’s not uncommon for people to work hard, only to be disappointed with the results. For example, someone might have their house remodelled, only for the end result to not match their design, or an attempt at computer repair may make things even worse. There are many areas of our lives where we want ...

Read More »

22 tips to help contain an online crisis

By Chris Norton With the social web now starting to mature and more and more internet users becoming accustomed to updating, sharing, tweeting and liking via their smartphones and tablets, the job of a crisis manager has become increasingly more challenging. Organisations simply don’t have as much control over their marketing messages as they once did and because of this, ...

Read More »