Tag Archives: online marketing

Tips for Managing Finance [Infographic]

By Tim Scott We all have varying needs and wants, be it clothes, fancy gadgets, cars or home. In order to fulfill all our needs it is imperative that we manage our finance in such a way that allows us to save for our future as well. In America, there are about 150 million people who have saved nothing for ...

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Tips To Enhance Your Email Deliverability

By contributor by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Brian Hansford, Director of Client Services at Heinz Marketing, where he manages marketing automation practice and specializes in developing demand generation and marketing automation strategies for clients. Follow Brian on Twitter @remarketing. Dennis Dayman, Chief Privacy and Security Officer at Oracle Eloqua sat down with Brian ...

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Jet Airways Leads On All Social Media Platforms [Infographic]

By Ranjani Raghupathi The aviation industry across the world has turned to social media as customer expectations and demands from airlines change and evolve. The aviation industry in India is growing, despite some turbulence, and has been rapidly evolving its own social strategy to keep up with the modern traveler. Unmetric, the company that asks whether brands are social enough, ...

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Empower Your Employees to Be the Best Online Brand Advocates

By Kelsey Cox When social media was beginning, the top companies were hiring Social Media Managers left and right to create their brand’s online reputation. Now this role has become 50% less popular as companies are seeing that potential customers are more likely to trust employee posts than brand posts. Companies are now redistributing resources to educate employees on what ...

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Brace Yourself for Another Management Monologue

By Joe McCormack Monologues are out, brevity is in. Get ready. You know it’s coming. The meeting started and the opening act is the ever-popular… Management Monologue. I’ve had the privilege to be in many board-level meetings and senior management sessions. Many times, it starts with the highest-ranking executive setting the stage for the topic du jour. While it is ...

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5 Reasons Smart Retailers Are Switching to Order Management Software

By GetApp Order management is often referred to as the “least glamorous” part of running a retail business. While the majority of media ink gets spent touting flashy marketing platforms and cloud-based point-of-sale solutions, order management software are the real workhorses that keep online retail businesses moving forward. Once they’ve thought about developing products and marketing those products to a ...

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Interview with ‘The Dragonfly Effect’ Author Andy Smith: Finding What Your Audience Wants

By Nicole Karlis Scripted.com caught up with Andy to talk about how today’s marketers can reach their ideal audience, leverage hypothesis testing and more. This is the first installment of our interview series with The Dragonfly Effect author. During the rise of social media, Andy Smith knew a shift in the marketing/consumer relationship was about to take place. His curiosity, ...

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What To Do With Your Detractors

By Elizabeth Williams Here are some signs you might have a few Detractors in your customer base. There are websites dedicated to the humiliation and destruction of your brand, like this one or this one or this one. Your customers park backhoes across your employee parking entrance, like this guy Your customers publicly destroy their purchase with a sledgehammer, and ...

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