Tag Archives: online marketing

Where to go for WordPress Help

By Jamin Andrews Whether you’re a WordPress rookie or WordPress Master you may get stuck every now and then. The more you delve into WordPress the more likely you are to hit a wall and need some extra guidance. Yes, WordPress is one of the easiest CMS platforms available but this doesn’t mean you won’t get stuck along the way ...

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Social eCommerce Underdogs Fending Off Amazon to Save the Souls of Smaller Brands

By Himanshu Sareen Could social eCommerce sites replace the need for an online storefront? Not exactly. But they can certainly increase the success rate of emerging brands and market leaders alike. Forget about Facebook or Pinterest. Specifically for the up-and-comer, social eCommerce and curated shopping sites such as Wanelo, Fancy, and Storenvy are able to level the playing field for ...

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Effectiveness Must Precede Efficiency

By Dave Brock In our everyday rush of trying to get things done (play on words is not intentional), we seek to constantly improve our efficiency. We look for all sorts of time saving devices. Whether it’s the latest gadget, new time management approaches, the latest in tools to automate much of what we do, we seem focused on efficiently ...

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Bubbles: What Happens When Absolute Insanity Prevails?

By Michael Lombardi An old friend walked into my office the other day and told me I was dead wrong about the stock market being overvalued and overbought. “Michael, it looks like key stock indices can go even higher next year.” His reasoning: the Fed won’t stop printing and that means “the market can only go up.” This is exactly ...

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How to Improve the Quantity and Quality of WOM

By Gina Horton “Marketers need to stop trying to control what their brands stand for, and listen to their customers. We are operating in a very much ‘let-go’ world” ED KELLER Here at Brandwatch there is nothing we like more than a good ol’ bit of analysis. Our reports are testament to this, if we’re not studying the Twitter landscape, ...

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3 Marketing Trends To Watch For In 2014

By Ben Heyman A big theme at this year’s Dreamforce Conference, Salesforce’s cloud computing conference, was about the connected customer. Connected customer? What does that even mean? Customers are in control of their purchase experience. They have new ways to evaluate products, have developed new shopping habits, eliminated traditional sources of information including the salesperson and have moved to managing ...

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5 Free Content Marketing Tools And How To Use Them

By Danielle Cherrick Many businesses use content marketing to self promote their brand. It is important to have quality content that can be shared across different marketing platforms. There are several content marketing tools that will help to generate content ideas, as well as help scale the consistency of how much content your sharing. Read how these tools can help ...

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What is it That Drives an Industry Towards DIY?

By Mike Bushong For some, it is a predetermined conclusion that white box switching is the future. They envision a world of commodity switches and independently distributed software. Some IT shops will manage their own Linux distributions. Others will use commercial offerings, leveraging a support model that comes with it. Regardless of whether this describes your particular future, we ought ...

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