Tag Archives: online marketing

Check In to Your Web Site

By Debi Lewis Imagine that you are entering a fabulously beautiful hotel. The regally arched ceilings are painted in gold and bronze, and large crystal chandeliers hang in even spacing along the entire length. Plush, velvet chairs and couches surround a fireplace at one end of the lobby, and a sumptuous bar with high-backed leather stools is visible to your ...

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Is Your Home Page Design Enticing Enough?

By Pragati Bidkar They say first impressions matter! For someone visiting your website, your home page is that first impression. And you need to convey the maximum information in a memorable manner so that people visiting your website are hooked in and compelled to spend some more time looking at what you offer. Is your home page design enticing enough ...

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Indoor Google Maps: where does it work best?

By Ben Davis If you weren’t aware, Google does indoor maps. If you were aware, you may not have known of the extent of the buildings that have been mapped already. You can view a list of over 10,000 buildings that have been mapped, here. Users can upload their own building plans, as long as the building in question is ...

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10 startup ‘explainer videos’ I actually enjoyed

By Ben Davis The ‘explainer video’ has come of age in the last couple of years as video production, hosting and sharing has become quicker, easier and slicker. Lots of people, for example, have heard of, seen and enjoyed the Dollar Shave Club explainer video. Making videos is a pretty big and burgeoning B2B sector now, with many SaaS vendors ...

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Digital Commerce and Online Spending

By Warren Wooden Online spending is on the rise in recent years, and it would seem more and more people are turning to the internet not just for purchase research purposes, but also to finalize the deal and commit to a purchase. According to a recent study done by Walker Sands more than half (approx. 62 percent) of the 250+ ...

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Is This The Year Of Big Data For Marketing?

By Michael Brenner A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with Mobile Marketer. She covers Forrester’s latest marketing report “Predictions 2014: Marketing Leaders Put Insights To Use. Big Data Makes Way For Smart Data Across Social, Mobile, And Media“. According to Rebecca, Forrester predicts that Big Data will have a significant impact on marketing ...

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5 Key Elements That Make The Best Content Marketing

By Heidi Cohen The Best Content Marketing of 2013 Selected By 19 Experts 2013 was a turning point for content marketing. Content went from being the hot new thing to a must-have marketing staple. 5 Key elements that make the best content marketing Examination of the hands down best pieces of content marketing in 2013 reveals 5 key elements each ...

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