Tag Archives: online marketing

Need to Know Deliverability Metrics

By Kevin Senne Of course, all marketers know that Deliverability is the most important part of the email marketing cycle. Without deliverability success, what’s the point of all those other people in your organization? If your intended audience ...

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Small Data – Book Interview

By Heidi Cohen Hired by the world’s leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, ...

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Does Paid Social Media Work?

By Steve Olenski It’s Friday Five time and this week’s topic is Social Media. New Research Reveals Paid Social Media Effectiveness Do you know where to spend your social media marketing dollars? Wondering what works for other businesses? ...

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