Tag Archives: online marketing

5 Landing Page Videos That Will Make You Jealous

By Ritika Puri My landing page video is better than YOUR landing page video. Photo credit: Nikita Vishneveckiy Online videos are the internet’s gift to the world. As shameless procrastinators we have instant access to all the adorable kittens, baby bloopers, and awkward moments that ours hearts desire. But once we put our marketing hats on, videos give us more ...

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Key Considerations for Your B2B Mobile Marketing Strategy

By Alex Charalambous People today have short attention spans and don’t want to take the time to view websites, emails, etc. on mobile devices if they aren’t mobile-friendly. As mobile dominance continues to increase, it’s important to incorporate mobile into your B2B marketing strategy. More than 59% of B2B purchase decision makers and influencers use their smartphones to gather information ...

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Habits of the World’s Wealthiest People [Infographic]

By Brian Wallace Wealthy people come from a wide variety of backgrounds, further supporting that anyone can make it big. But there are some similarities among them that could have just been their recipe for success. Today, there are 31,680,000 millionaires worldwide, and just 1,426 billionaires. Though they are all different people from different businesses and walks of life, all ...

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PPC 101: Getting the Most Out of a Small Paid Search Budget

By Brock Clauser Many of us know PPC can be a great advertising tool for direct response – increasing clicks and conversions on your website. But many times, marketing teams are limited with a tight budget within their PPC accounts (i.e. you don’t have enough money on a daily basis to keep up with available search demand). To overcome this ...

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Stay Hydrated Throughout Your Marketing Career

By Kristine Esser Whether you’re still wearing your cap and gown and clutching a brand-new marketing degree or you have spent decades in the industry, you need to stay hydrated in the marathon that is your career. Of course, it’s not literal water; it’s metaphorical water. One’s professional life is (we hope) a marathon, and you need to take care ...

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9 Myths About Social Media

By Kenna Griffin There are about as many myths about social media as there are social media platforms. Here are a few that I hear and read a lot. I wanted to clear them up for my students. I hope you find them helpful too. 1. Social media are a fad. Social media allow people to communicate and interact. They ...

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How to Create a Great Forum Post

By Luc Vezina There’s a rule of thumb that 1% of the members of an online community create new posts, 10% make comments and the rest only consume. If you are one of the few creators, thank you. Your content is what makes the internet such an interesting place. When you do post a new discussion, here are some tips ...

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Increase Conversions by Analyzing Prospect Behaviors

By Karl Wirth When it comes to finding buyers, it’s about connecting with people you already know while putting your time and effort into the prospects that have a high propensity to buy. Imagine the consultative salesperson who is continually working their pipeline to fill the funnel while they also nurture relationships and turn customers into referrers. How the sales ...

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Five Steps to World-Class Technical Support

By Judy Philbin Quality technical support is the hook that keeps customers coming back and gets them recommending your company to others. Many are surprised to learn that it’s not necessarily the technical know-how of a support team, but how they communicate what they know that makes the difference. A team that is well trained in these five techniques will ...

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