Tag Archives: online marketing

The Forgotten Hero Of Content Marketing Is Email

By Angela Everitt Email is 40 times more effective at acquiring new customers than Facebook and Twitter. Whoa, whoa, whoa…who said what in the what, now? McKinsey & Co, that’s who, in an article published this week based on its own US research. When I read it, I found the statistic surprising, but I immediately realised why. Personally, I’ve been ...

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4 Steps to Find the Ideal Content Writer

By Sandra Lewis See if this sounds like you. You understand that content marketing holds one of the most important keys to the ultimate success of your venture. You’re pretty good at it and you’ve been writing your own blog, handling social media content and authoring landing pages. In fact, it’s such an important part of your strategy that it’s ...

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Why Posting Company News on Your Website Makes No Sense

By Marcus Sheridan Some things in life don’t need a whole bunch of words to be understood. Just think about it– When was the last time you went to a home page of a company’s website with the purpose to find out their latest company news? If you’re like most consumers (myself included), the answer is never. This is why ...

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33 Free Titles To Crush Your Writer’s Block

By Heidi Cohen Winter Titles Your Blog and Content Can Warm Up To If you’re like many writers, at some point, you’ve faced your blank computer screen syndrome (aka: writer’s block) immobilized and unable to type a word As you write more the chances increase that your writing inspiration will get fatigued especially if you’re focused on a well-defined topic. ...

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A Conversation About SEO, Social Media and Content Convergence

By Danny Brown A few months ago, I sat down with Steven Sefton, Digital and Social Media Director for Zap Designs, to discuss a variety of topics including the changing face of marketing; where different verticals fit; how the UK and North American markets are different; where influence marketing is heading; and much, much more. Below, you can find part ...

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3 Steps to Connect With Decision Makers Through Digital and Human Touch Marketing

By contributor by contributor | Tweet this Editor’s Note: Jeff Kalter is CEO of 3D2B, a global business-to-business telemarketing company that bridges the divide between marketing and sales. He leads customer acquisition programs for Fortune 500 companies, and is passionate about building strong business relationships through professional phone conversations. This post is part two in a two-part series on marrying ...

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Five digital analytics tips for SMBs

By Daniel Waisberg The phrase of the day is ‘Big Data’, everyone talks about how it can boost your business and make you a successful organization. But how can big data help a small business? Can you still use it to drive decisions and optimize your business? The answer is: yes you can! In this post I will provide a ...

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Sports Direct: check out those calls to action!

By Ben Davis Sports Direct is brilliant. Ok, it had some problems last year as its reputation took a blow thanks to the retailer’s use of zero hour contracts, but on the sales front, it’s flying along. New stores are opening, other sports retailers are being battered into submission and 2,000 staff members are to receive a cool £100k bonus ...

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