Tag Archives: online marketing

3 Metrics to Measure Year-End Social Media Results

By Maria Peagler Are you measuring the metrics that matter? As we approach year-end, are you curious as to how your online marketing performed for your business? I’m about to make it stupidly simple. I’m a huge advocate of the 80/20 rule: 20% of your effort generates 80% of your business. So we’ll be measuring the top 20% of your ...

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Attorney General Lays Down the Law for Social Media

By Steve Masters The pace of social media’s explosion is too fast for the law to keep up with breaches of privacy, defamation or contempt of court. Twitter, Facebook, YouTube and other popular social sites are populated by masses who are either ignorant of real world laws or they have a wanton disregard for them. Some people who are informed ...

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‘Tis The Season For Engaging Email Marketing Tips

By Amanda Batista by Amanda Batista | Tweet this These recent holiday weeks have been about giving and receiving — inspirational email tips, that is! Online retailers are hard at work to deliver compelling offers to get consumers in the stores and clicking through online to earn their share of the holiday shopping pie. Email is such a great central ...

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Show Me Something New! 9 Cool Innovation and Design Facts

By Newzful Just when you thought you’d seen it all…along comes a flying car, a folding bike helmet and a life-size Lady Gaga doll. All in the name of innovation and design. Ingenuity lives on in the souls of inventors, dreamers and concocters everywhere. Who da thunk it? FREEWAY FLYER: Zee.Aero is working on a flying concept car that can ...

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Smart Holiday Spending via Internet Research

By Grace Chan Whether you began your holiday shopping last month or choosing to start now, the Internet is a key research tool to gaining insight about the products available at local brick-and-mortar retailers. Buyers can also find out which items are hot and which ones are not—important knowledge for those who may not have the time to stay hip ...

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5 Festive Ways To Make Businesses Stand Out

By Jesse Aaron The holiday season is a great time to spice up your business’ marketing campaigns. Consumers in the holiday spirit tend to be more receptive to online marketing campaigns, especially as gift-giving becomes a hot discussion topic. By the time December hits, many consumers are in full-on shopping mode, intent on gifting success. 91% of these shoppers go ...

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Thankful31: Create Employment for Others

By Kim Beasley Being a small business owner has given me the opportunity to create employment for others. This opportunity has enriched my life is so many ways because I believe that my success is built upon my skills and my team. Through my business as I create employment for others I’ve also opened doors and been able to share ...

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Content Marketing Lessons from the New York Stock Exchange

By Gigi Griffis The Kapost 50 celebrates the top 50 content marketing brands and to honor these pioneers, we’ve been diving deeper into the tactics and strategies that landed each of these brands on the list. Today we’re talking about the New York Stock Exchange, #6 on our top-50 list. So, why did NYSE make our top content marketers list? ...

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The Notorious B.I.G Content

By Jonathan Rose I’m not a massive fan of the “Big” naming convention. But now Gartner are pushing the slightly awkward nomenclature of Big Content, it’s likely to stick. Big Data is a broad-brush description of the rise in data volumes and variety, leading to challenges and opportunities in storage, classification and use of new and increased volume of data. ...

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