Tag Archives: online marketing

Cheap SEO = Bad SEO

By Tommy Landry Earlier this week, my father shared an interesting story with me. It reminded me of a situation I face when potential clients approach Return On Now looking for “Cheap SEO” or “Affordable SEO”. My dad runs his own uniform company, selling to the oilfield and other industrial companies near the Gulf Coast. Given the up and down ...

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5 Best Practices for Online Customer Support

By Comm100 As the popularity of online shopping continues to grow, customer service departments are switching from traditional email and phone support to online chat support. In fact, a recent Sitel study indicated that 57% of consumers requiring support would search online before falling back to email and phone. Support via online chat is therefore an important component for companies ...

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How To Engage Social Media Followers

By Zsolt Bicskey Knowing how to engage social media followers is a trick every business should care to learn. More followers means more readers, website visitors, customers, and people who are interested in learning more about your branded social media outlets. Boosting followership is advantageous to a company’s Facebook, Google+, Twitter, Pinterest, LinkedIn, Instagram, and other social profiles. Having readers ...

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Can an Holacratic Organization Be Successful?

By Jeremiah Stanghini Because of some of the work that I’ve done, one of the things that really interests me is organizational structure. I like peeking into the ways in which an organization functions because I think that we can learn a lot about how and why they succeed. As a result, when I heard that Zappos was going to ...

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Call Tracking for Outdoor Advertising: Marketer’s Best Friend

By Mary Velan Most marketing chatter of late has focused on the importance and growth of digital and mobile advertising. But one marketing channel that still gets results (though very little press) is outdoor advertising (or out-of-home advertising). With more than 100 different formats ranging from billboards to park benches to busses and trains to reach to consumers while they ...

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The Role of Color Psychology in Marketing

By Belinda Summers In building a brand, the visual impact of a business logo or website design is as important as the value of the product or service being offered. And one important aspect of that imagery is the color. For some marketers, a color is just something that could be picked off the top of the head and doesn’t ...

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How to Increase Your Pinterest Engagement by 275%

By Neil Patel Did you know that Pinterest will generate you four times more money per click than Twitter? And 27% more than Facebook? It’s one of the most popular social sites with over 70 million members, 80% of those members being women. Because of these numbers, you have no choice but to leverage Pinterest. So, the real question that ...

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Why Good Web Design is Never Half-baked

By Anna Moumtzidou Once upon a time (last Thursday), in a land far, far away (East London) lived two bakers, side-by-side. The first was a cheery bloke and a fantastic baker. He was new to the community, but was always ready to greet people with a beaming smile under his big, bushy moustache. The second baker was also well-known, but ...

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