Tag Archives: online marketing

Why Small Businesses Aren’t Maximizing the Rewards of Content Marketing

By Nadia James Content marketing finally received the attention it deserved last week. Recognizing the importance of content marketing for businesses, the IAB (Interactive Advertising Bureau) not only released an official definition for content marketing, but also released research analyzing how B2B companies are employing content marketing. The IAB’s B2B Content Marketing report: Benchmarks, Budgets, and Trends—North America 2014 makes ...

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Beware! Aggregated Data Can Harm You Business

By George Watt This is truly an exciting time for people in the information technology industry. We have more capability than we’ve ever had, and we are more connected than we’ve ever been. Key enabling technologies like cloud computing and mobility let us deliver engaging experiences like never before and, for the most part, stuff just works. And we’ve addressed ...

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Top 5 Social Media Moments of 2013

By Alyssa Kritsch Batkid, Image by Eric Wagner Undoubtedly, 2013 has been one of the most exciting years on social media to date. People all over the world have shared and connected to each other through emotive stories and realtime events. Whether it was the devastation of the Boston Marathon, or the weightlessness of flying to space with Commander Chris ...

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Most Successful Twitter Campaigns Of 2013

By Harsh Ajmera Every business wants its product, services or campaigns to trend on Twitter. Hashtag campaigns are one of the best ways to promote your business using social media. Hashtags have become an integral element of any company’s participation on Twitter; it has also become a heavyweight in breaking news to the world. Execution and Analysis is one of ...

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2 Trap Doors That Can Derail Your Business In 2014

By Stephen Woessner During this time of year, it’s natural to turn our attention toward January 1st and all of the excitement and anticipation that comes from beginning a new year. What new products will you introduce to customers? What new services? Will you add a new location, or maybe two? But are you thinking and strategizing about how you ...

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How To Approach Social Media as a Business

By Courtney Albert The most important thing to understand about social media is that you can always do more. Knowing how to approach social media as a business is a necessity for companies big and small, startups, and Web-based ecommerce sites. Why? Because it is efficient, affordable, and effective. Doing it properly, however, is a bit of a challenge. Professional ...

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Where the Puck is Going: Analytics

By Mike Bushong Sports fan strategists like to throw around the famous Wayne Gretzky quote: I skate to where the puck is going to be, not where it has been. The corporate implications of the quote are self-evident: plot your strategic course to where you think the market is going. Setting your sights based primarily on the current State of ...

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Top 5 Ways to Use PPC Data to Improve Your SEO Results

By Zach Etten Both PPC and SEO are crucial pieces of any internet marketing strategy but far too often are completely siloed into their own, competing departments. Attribution is and always will be a hot topic among marketers as customers are increasingly active in not only different channels (search, social, & content) but also different mediums (mobile, tablet, & computer). ...

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Why Office Partitions Enhance Productivity of Employees

By Tim Scott An office is more than simply a place where people work. It is a venue where employees want to enjoy and stay comfortable while working. Better the job environment better is the productivity of the employees. Office partition plays a significant role when it comes to enhancing the overall productivity of the employees. There are many reasons ...

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