Bank on Facebook and Twitter: That’s How Much Banking has Evolved

By Apeksha Harihar Financial products and services cannot leverage social media the way most sectors do. Their apparent limitations with respect to compliance, security and privacy issues have compelled them to be one of the last industries to adapt to social media. However, inspite of the delay, the BFSI sector has been applauded for their […]

Why Shrinking Your Resume Can Hurt You

By Personal Branding Blog Have you ever visited a friend who regaled you with their 50-page wedding album or 30-minute DVD of a European vacation? Perhaps they had you crouch over their computer while linking to Facebook posts and images so they could enthuse over their latest accomplishment? How difficult is it to sit still […]

How to Get Ultra Low-Tech/High Quality Lighting In Your Videos

By Steven Washer Welcome to week 3 of LOW-TECH month. Today we have a real treat. We’re going to answer the question: How do you light beautifully without any lights? After all, when you’re out at the grocery store and you don’t happen to have 3 of your handy-dandy 4 ft. softboxes with you, if […]

Cut The Excuses: These Two Studies Show Why Social Selling Works

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By Ross Simmonds Over the last few years, there has been a shift in the business world. It used to be that you could run a few ad campaigns, start cold calling, hop on a plane, go golfing, have a couple drinks and close a six or seven figure deal. Since then, the internet and […]

How to Be a Project Leader Not a Project Manager

By Robert Kelly Follow the leader Throughout the year I speak with hundreds of project managers from around the world about their experiences with their respective PM colleagues. I also have the opportunity to speak with dozens of potential clients about their experiences, expectations and frustrations with regards to the role of a project manager […]

How Employee Culture Impacts Philanthropy

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By Jay Love So much has been written about impact of culture on results in the business world, however not nearly enough is written about its impact on philanthropy. Ironically, culture has just as big, if not larger, effect on philanthropy as it does for any business. Let’s Explore the Impact on Business First Whether […]

3 Ways To Conquer A Creative Slump and Create Compelling Marketing Content

By Cathy Goodwin For online marketing of professional services, you need to write … and write a lot. You need to find topics that are fueled by your passion. But even the most enthusiastic, passion-driven person can hit a creativity wall. Recently I received this query: ”I usually don’t have trouble coming up with ideas […]

How to Land That Job – Part 10

By Zach Heller As the hiring market picks up and new technologies put marketers in high demand, it is important to be ready to take advantage of every opportunity that comes your way. With that, welcome to our weekly blog series on getting that marketing job you’ve always wanted. Each week we will discuss a […]

Top 4 Reasons Social Media Fans Flee and How to Stop Them

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By Lisa Zatulovsky Are you making your social media followers run in the other direction without even realizing it? Has your social community been shrinking? Wonder why? Here are the top four reasons people unlike, unfollow, unsubscribe or otherwise run away from your content… 1. Too Much Content Ever had a face-to-face conversation with someone […]

Website Templates are Great… But

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By Jon-Mikel Bailey We’ve set up templates for clients in the past, mostly using WordPress. They are sometimes a quick and inexpensive solution for a client needing a CMS (content management system) with responsive design but don’t have the budget for a custom solution. And, as I stated in the post, Anyone Can Make a […]