Tag Archives: online marketing

Start Me Up! Hubba: the free product information network

By Ben Davis Hubba is about keeping all that product information in one place, where everyone can access it and where the data is fit for use in marketing and commerce. I asked the team about their future. Here’s what they had to say… In one sentence, what is your product/service? Hubba is a B2B product information network that help ...

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How to breathe new life into old content

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By Danny Chadburn In early 2011 I put together a simple video for a friend’s band for a song they made referencing a certain (lonely) dictator. It was uploaded to YouTube and had been seen by a handful of people; however on December 17 that year the viewing figures suddenly skyrocketed. The despot in question had died, and I was ...

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The WRIKE Way to Share the Right Info with the Right People

By GetApp What, share it? That’s right. For information to be of real value, it must be made available to people when they need it. Silo mentality is a recipe for extinction in today’s fast-moving business world. But even if information is power, that power has to be used correctly. Think ‘bionic’ or ‘laser-focused’, but think also about a system ...

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5 Ways to Beat Your Competitors With Killer PPC Ad Copy

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By James Scaggs Are your PPC conversions making you feel small? Take a closer look at your ad copy. Image source. Have you ever wondered how some PPC marketers write ad copy that consistently performs better than yours? For a long time, I did ­– until I decided to learn how to beat my competitors. After reading countless blog posts ...

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Designing the Perfect Office [Infographic]

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By Tracy Watson A study done by the Journal of American Medical Association surveyed roughly 29,000 computer users and found that 52.7% were working with at least one form of daily musculoskeletal discomfort. This lead to a decrease in productivity which resulted in the companies losing money. Organizations would like to increase productivity and to do this they need to ...

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5 Simple Steps to Boost Retention

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By Ellen Gomes As more and more businesses turn toward a subscription model the emphasis on customer retention has ballooned. The need to acquire customers still exists, but the stability of a business is increasingly reliant upon building a steady stream of revenue from existing customers year after year. So, how can you maximize the lifetime value of a customer? ...

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Postcards from Korea: Out of the app and into the store with KakaoTalk

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By Simon Hathaway People have been talking about social commerce for some time now. The idea that shopping behaviour can be directed and informed by social networks is intriguing to retailers, but its application has been clunky. However developments by South Korean instant messenger app KakaoTalk point towards social becoming much more ‘shoppable’. KakaoTalk is the dominant messaging app in ...

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Software Leads from Modern Legends

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By Lawrence Anderson Dwayne Johnson’s Hercules may not have been the best film out there but watching it really hit a lot of nails when it comes to the power of marketing. That’s right. At the risk of spoilers, one integral part of the film’s whole plot was the marketing capacity of Hercules’ entire group. You can use the most ...

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11 Hilarious Memes To Prepare for ‘Sharknado 2′

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By Erica Abbott Tonight, the eye of the shark…I mean, storm returns to TV. “Sharknado 2″ will be premiering tonight on the Syfy channel at 9 p.m. Now, for those who haven’t seen the first movie (like me) it’s pretty hilariously horrible, or so I’ve heard. As the first movie was set in Los Angeles, the sharknado now shifts to ...

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