Tag Archives: online marketing

New 2015 Marketing Budget Benchmarks

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By Nicola Cooper Is understanding how to target your customer effectively keeping you awake at night? The Econsultancy Marketing Budgets Report 2015, created in association with Oracle Marketing Cloud, delves into marketers’ expected spend for the coming year. ...

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How to rebrand Airbnb

By Ben Davis Airbnb rebranded earlier this summer and it was pretty hard to miss, at one point generating enough hundreds of thousands of tweets to top the global trends (partly due to its similarity to an existing ...

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