Tag Archives: online marketing

“Harry Potter VS Star Wars” Video an Instant Viral Hit

By Amanda Peterlin The debate between Harry Potter and Star Wars has finally been tested in this ridiculously awesome homemade video. Team Wizard or Team Jedi Knight? Team Magic or Team The Force? Team Wand or Team Lightsaber? After watching this, we all can agree everyone is Team Don’t Touch My Phone Charger. YouTube user RackaRacka, also known as Danny ...

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Are Your Profits in a Slump? Might Be Your CEM…

By Matt Young Are your profits in a slump? Maybe it’s your Customer Experience Management (CEM). CEM is a strategic business building block, a critical key to unlocking untapped business potential and is strongly tied to business success and growth trajectories. A new study* by independent market research firm Dynamic Markets on behalf of Avaya finds a stronger-than-realized correlation exists ...

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The Essential Ingredients to Writing a High-Quality Blog Post

By Nicole Karlis The first step is knowing your target audience. Most companies now understand the importance of high-quality content for a blog. Search engines rank higher any content that is well-written, well-researched and relevant to the blog. But what exactly factors into writing a high-quality written blog post? What are the necessities? We’ll tell you below. See also: 5 ...

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6 Not So Deadly Content Marketing Mistakes and How to Fix Them

By Victoria Schleicher There’s a lot of talk going (isn’t there always?) about the seven deadly sins of content marketing. In forums and social media, articles listing these ROI-endangering sins are permeating the content marketing community and stirring up fear in the heart of marketers everywhere. At CEM, we’re not a fear-mongering bunch. Though meant to be avoided, mistakes are ...

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GM Recall: History Need Not Repeat Itself

By Dominic Cockram As the US Department of Justice (DoJ) concludes a 4-year, billion dollar investigation into Toyota, Mary Barra, recently appointed CEO of General Motors (GM), has stepped into the firing line. While Toyota is set to pay out a staggering $1.2Bn fine to the DoJ for covering-up fatal mechanical defects that caused their cars to ‘unintentionally accelerate’, GM ...

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The last few inches of marketing is about relationship building

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By Jason Thibeault A different digital world is on the horizon: one of sensors and beacons ready to pinpoint our location to within a few inches. And marketers are eager to take advantage of this new opportunity. Only these last few inches of marketing aren’t about sales opportunities and customer conversions. They are about trust and relationships. Marketing has pushed, ...

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The Top 100 Bloggers On Triberr

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By Michael Brenner Are you looking for a way to get more people to share your blog posts? And wouldn’t it be great if you could get more influential people to share your posts while you’re at it? Well I think I have found the answer. For a couple of years I have been using Triberr as a way to ...

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