Tag Archives: online marketing

NBA Playoffs + Games of Thrones = Game of Zones (Video)

By Ian DeMartino Bleacher Report is not a complete stranger to creating original videos, but I’m not sure if they have ever done anything like this before. This hilarious cartoon spoofs Game of Thrones by adding a healthy dose of television’s other current must-watch offering: The NBA Playoffs. The NBA Playoffs and Game of Thrones might not seem like a ...

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How WebRTC, the Internet of Things (Everything) and Machine to Machine … are inter-related

By Michael Monroe There is an audible buzz (rapidly becoming a roar) about several internet (network) related technologies – among them the notion of the interconnectedness of things. Titles abound and include – the Internet of Things, Cisco’s “Internet of Everything”, Salesforce.com “Internet of Customers” – now along comes Microsoft with its new vernacular – the “Internet of Your Things” ...

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8 Steps to Develop a Social Business Strategy

By Pam Moore I recently had the honor of speaking and training in Sopot, Poland for the Polish Insurance Association. The focus of the presentation was to provide a framework for how C-level executives and business leaders in the insurance and financial industries should approach social business and where their efforts should focus in the future. Becoming a social business ...

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7 Keys to Developing a Heart Centered Business

By Kim Beasley In doing a business Health Check to develop a heart centered business (HCB), one of the things to set as a goal is creating long-lasting freedom through the right environment. One such decision was to take off Fridays from business and use that day to focus more on doing things that were heart centered. By doing this, ...

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7 Promotional Product Trends Of 2014

By Gemma Richards There are a lot of trends emerging this year already that have the potential to change the landscape of promotional products. Both the methods used and the demand for certain products are changing with developments in technology and shifts in taste. Here are some of the main game-changers we are seeing in 2014: Moleskine Notebooks Along with ...

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Crisis Management Online

By Ciara Gill Channels for customers to voice their concerns have increased in recent times, underscoring the shift of power to the consumer that the digital world has delivered. Social media presents an area in which firms can retain or regain some control over customer digital voice. Responding to concerns online can help with brand reputation in a crisis and ...

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The Value in Co-Branded Digital Campaigns

By Tori Sabourin As consumers, the amount of marketing campaigns, stunts and advertisements that we encounter on a daily basis is astounding. TV ads airing on the morning news, banner ads in our emails and on our websites, display signage staring at us on public transportation, sales calls coming in on the telephone – and that’s only until about 10am. ...

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Adidas To Make Instagram Shoes

By Dan Evon Want a one-of-a-kind pair of sneakers? Adidas unveiled a new service today called MiAdidas that will allow Instagram photographers to add their images to their sneakers. The company revealed the plan today on… yeah, Instagram. Adidas writes: “ARE YOU READY? Take the #zxflux to the next level with the ultra innovative photo print app from #miadidas. Print ...

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Measuring Social ROI With Engagement, Data and Revenue

By Alinn Louv Social media has proven itself as a valuable tool for eCommerce to increase acquisitions, conversions and retention. Return from Social can come in three forms: engagement ROI, data ROI and revenue ROI. Last month a specialty brand went live on Social Annex’s social commerce platform, driving over 20,000 contest entries in less than 30 days. They saw ...

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The Content Marketing Checklist

By Amanda Clark Content marketing is a broad term for social media, customer engagement, webpage optimization, info-sharing, blogging, and other tools on the modern marketer’s tool belt. Whether you’re about to begin your own content campaign or are curious how Grammar Chic, Inc. works, here are the basics that need to be in place: 1. Name Recognition The first step ...

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