By Andrew Gazdecki Do you have an appointment- or reservation-based business? If you’re still making appointments for your clients and customers by phone, by hand or from an appointment book, that’s okay. Companies have been doing this for decades, and it seems to work well enough. But what if you could save your office administrator time, while boosting your business? ...

By Sarah Simon This post marks another installment in Sarah’s series on lessons from the high country. What the Mountain Teaches After our winter ascent of Cooper Mountain and Ruby Mountain via the southwest ridgeline of Cooper, the plan is to descend the eastern slopes of Ruby Mountain and follow the snow-covered mining road back to the parking area. At ...

By Mike Stenger Facebook regularly rolls out updates to the News Feed, and in its latest change, is further combating spam and an epidemic called “like-baiting.” Like-baiting is defined as “when a post explicitly asks News Feed readers to like, comment or share the post in order to get additional distribution beyond what the post would normally receive.” Basically, what ...

By Monique de Maio Most people tend to assume that content marketing is just an inbound marketing tool, but that’s like saying butter is only good with bread. (Wrong, butter is good with everything!) True, content marketing is an important part of inbound marketing, but did you know that content marketing is also a stellar tool for customer service? Think ...

By Mandy Edwards There are plenty of apps available for sharing for your business. Some of the most effective apps, however, come at a cheaper price than most would expect. Building on Google Docs, Google’s latest Drive app allows for users to effortlessly port and edit files anywhere from a PC to a tablet to a smartphone. Google Drive has ...

By Carlos Hidalgo According to Raab Associates, Inc. the marketing automation space is due to grow by 60% this year and reach overall revenues of $1.2 billion. The continued rise in revenue is indicative of the increased sophistication of the B2B market and the need for marketers to be more strategic in driving demand for their organizations. However, there are ...

By Nicole Karlis The flowers are blooming this season and so are new trends in the content marketing space — here’s what to expect. Every content marketer is on the hunt to create content that lights up their readers’ eyes. Just like any other industry — from fashion and to technology — trends in the content space continue to come ...

By Jessica Abelson The past few months have been some of the most transformative of my life. No, I didn’t go on a soul-searching journey around the world or have a major life crisis that caused me to reevaluate life itself. I simply started working at a startup. Coming from my 9-to-5 job in the publishing industry, I was immediately ...

By Steve Schildwachter This past year I moved to Startup Land. It wasn’t a complete break with Ad Land, because our media technology startup is squarely in the advertising business. Although I’m not working in an agency, I still work with many agencies. That said – it’s different in Startup Land. How Did I Get Here? A couple of years ...

By Megan Charles According to a spending assessment study titled “Taking Stock with Teens” from Piper Jaffray, a full-service investment bank and asset management firm, Instagram has surpassed the social media networks Facebook and Twitter in usage among teens. With advertising becoming more commonplace on social media, marketing research is important in order to hone demographic interest. For the study, ...