Tag Archives: online marketing

2013: The Year SEO Just Became Marketing

By Spencer Frandsen Google’s algorithm changes have kept online marketers on their toes. We chased links, and then we ran from them. We stuffed any and all keywords, and then we turned out nose up if they weren’t of the long-tail variety. We created content, and then Matt Cutts yelled at us. What worked and what didn’t was a constantly ...

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Teach Instead Of Sell

By Gerry Moran 89% of buyers search on Google, Bing, etc. when planning to make a purchase, according to the Fleishman-Hillard research. There is a social selling lesson here. So, what can you learn from this simple statistic? Today’s selling and marketing lessons are influenced by this customer native behavior. They are learning and educating themselves with or without our ...

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How to Develop Buyer Personas (Part 1)

By Pam Dyer Your persona is the role you play in life. It’s the way you act, what you believe in, what you say, what you like/don’t like, how you go about things … I could go on, but you get the idea. As a brand marketer, you need to know as much as you can about these attributes among ...

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12 Ways: How to Write Google PPC Ad Copy that Converts

By The Wishpond Blog You’ve planned your Google Ad. You’ve slashed through demographics, personas and Keyword Planners to determined the optimal keywords for each of your ad groups. You even know the perfectly matched landing page for your Campaign. Think that’s enough? It’s not. You still need to write an amazing Ad that gets your customer to click. Writing an ...

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Why is Great Service Hard to Find?

By Annette Gleneicki Image courtesy of aboutthenet If you’re like me, you’re probably constantly scratching your head and wondering: “Why is great service so hard to find?” Last week, I wrote about why companies should give a hoot about delivering great customer service to their customers. In today’s post, again from Zingerman’s Guide to Giving Great Service, I answer the ...

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5 Easy-to-Implement Marketing Initiatives VPs Might Be Overlooking

By Olivia Cole Marketers always have a lot on their plate. Keeping up with all the daily, weekly, and monthly tasks that demand our attention is often more than a full-time job—especially if you’re a VP and you’re responsible for the overall success of your company’s marketing initiatives. Marketing VPs are constantly bombarded with new tools that promise to solve ...

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Optimize your offline marketing online: lessons from Planet Fitness

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By Charity Stebbins “So, what do you do for a living?” “I lift things up and put them down.” If that exchange isn’t ringing a bell, perhaps Planet Fitness’s commercial catchphrases will: “Not his planet, yours.” “No Gymtimidation, no lunks.” “We’re not a gym, we’re planet fitness.” “Lunk alarm.” These catchphrases are all part of a $10-12m offline marketing campaign ...

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How to Optimize a Landing Page

By Neil Patel Do you know how to optimize a landing page for traffic and conversions? I hope The Definitive Guide to Landing Page Optimization helped you. But in case you haven’t had a chance to read it, here is how you can optimize your landing page with 3 simple steps: Identify the main elements on your landing page. Edit ...

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CMOs Win When High-Value Customers Are Treated Personally Online

By Paul Dunay With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers. To stand out in the increasingly crowded and competitive marketplace, many C-level executives from the world’s most iconic brands are not content with just “Keeping Up With the Joneses.” Instead, they are actively ...

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