Tag Archives: online marketing

Can Video Help To Humanize Your Brand?

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By Michael Brenner I have spoken before about the importance of visual content. And the need to bring humor and emotion into our content marketing efforts. But the world is now swimming in content and information. While we, as content consumers, are having fun creating, filtering and consuming all of this content that moves around the world in milliseconds, marketers ...

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5 Key Points to Help You Create Successful Facebook Ad Campaigns

By Paul O’Brien If you are into Social media marketing then you’ll know the importance of Facebook in bringing highly targeted traffic and sales to your website or Landing page. Nowadays you can find most of the businesses having their own Facebook page, and promoting their business through Facebook posts. Owning a Facebook page is quite similar to having your ...

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The New Faces of Social Media

By Taylon Chandler It’s no surprise that new social media sites are constantly competing for consumers’ affection. This explains why an increasing number of young social platforms are abandoning the common practice of attracting the masses and instead opting for a smaller, more select group of users. This shift to niche social media sites is just one of the changes ...

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3 Rules for Customer Retention

By Emma Tzeng In today’s digital age, marketers have a more difficult job than ever before. While it’s always been a challenge to connect to new customers and keep old ones engaged, it’s become increasingly tricky to keep customers interested in what you are doing, due to the rapid rate at which technology is evolving and the sheer amount of ...

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Facebook Acquisition Of Oculus Causes Rift With Minecraft Creator Markus “Notch” Persson

By James Kosur Facebook’s $2 billion acquisition of Oculus VR is having an unforeseen implication for Minecraft players. Just hours after the buyout was announced, Minecraft creator Markus “Notch” Persson took to Twitter where he condemned the move. In August Notch said he was “VERY excited” for the potential of bringing the Oculus Rift to his popular game. Following the ...

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Most Businesses Could Collapse in the Next Decade

By Graham Jones Let’s face facts: the digital world is fundamental to all businesses. Even if you sell offline or operate mainly in the “real world”, the digital world has an impact on your business. Whether it is for communications, such as email, or as a starting point for buyers researching your business, the Internet is central to customers. The ...

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Measuring Career Development Success

By Julie Winkle Giulioni Metrics and data are the name of the game today. Since what gets measured gets managed, organizations and the leaders running them are constantly searching for ways to quantify the impact of their initiatives and efforts. Some dimensions – like sales or customer service – are fairly easy to wrap numbers around. Others present real challenges. ...

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Spotify Adds $4.99 Plan For U.S. College Students

By Mike Stenger Spotify has taken a play from Amazon, and today announced a new $4.99 per month option for college students. Half off the premium account, students will need to submit some form of identification to prove they go to an accredited college. Here’s what documents will work: Copy of student ID card Transcript of latest term Tuition receipt ...

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