Tag Archives: online marketing

Everything is Better Than Zero (Video)

By Jonathan Payne Here’s an interesting problem: the challenge of high expectations. If you’re anything like me, you expect a lot — sometimes too much — of others and of yourself. I co-founded My Social Game Plan in 2011 as a senior in college with the expectation of being the go-to digital marketing agency in Louisville and beyond. Idealistic? You ...

Read More »

Why Great Marketers Must Be Great Skeptics

By Danny Brown As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms. From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in. As a research solution, Slideshare offers analysis from some of the smartest minds on the web across ...

Read More »

Why Cool Infographics Should Still Be Part Of Your SEO Strategy

By Jonathan Long The use of cool infographics in order to improve SEO is nothing new, and they continue to be one of the most effective content marketing tools for gaining natural links. While many search engine optimization strategies are short lived, infographic marketing has remained a great source for natural link building and website traffic. There are several reasons ...

Read More »

If You Sold Your SMB & Then Bought it Back…Would You Change Things?

By Ed Marsh Cutting through the theory This great question came up recently in a conversation with middle market merchant banker Lenny Lozinsky. (@lozlenn) It provides a powerful context for discussions with founders and owners of small and medium B2B manufacturing companies. So often habit, and even accident, become baked into company culture and procedures – and discussions of “strategy” ...

Read More »

5 Ways To Make An Employer Want To Hire You

By Personal Branding Blog People hire and promote those whom they like. Regardless of talent, to get anywhere in your career, it’s imperative to make an employer want to give you the job. The clearest paths to this include talking in terms of their interests, making them feel important, and obtaining the ability to see things from the recruiters or ...

Read More »

Insight, It’s Not Just For Customers!

By Dave Brock Over the past 3 years, Insight has been one of the top discussion issues for sales and marketing professionals. We’ve all been immersed in the importance of changing how we engage customers. We know we have to talk to them about their problems, opportunities, areas in which they can improve. We know we have to teach customers–not ...

Read More »

4 Steps to Ensure Your Website Attracts Your Ideal Customer

By Trent Dyrsmid Do you have a website, but no website visitors? How can you get more ideal customers by attracting them to your website? In the past, business owners focused on getting customers to come to their physical store to shop. Their customers were typically located nearby and had limited choices. Today, you must understand how to target and ...

Read More »

Sales Productivity – It’s the Time, Stupid

By Richard Ruff Increasing sales productivity In 1992 James Carville casually noted – “It’s the economy, stupid.” At that moment he coined a phase that became a de facto slogan for the Clinton campaign and subsequently went on to foster a number of like expressions that are now part of our political culture. We thought that Mr. Carville would not ...

Read More »

5 Most Awful Customer Experience Solutions of All Time

By Jeannie Walters After years of studying the ways improving customer experience can help your company increase customer loyalty and retention, I’ve helped correct some of the worst possible solutions you should avoid at all costs. And they all seemed like good ideas once, at least to someone! Here are some of the worst customer experience solutions I dare you ...

Read More »

What to Test – Part 2

By Zach Heller Welcome to the latest edition of our new weekly blog series, What to Test. Each week, we will introduce a new test idea. We’ll explain why it’s important to test it, what you might learn, how to carry out the test, and what to measure in order to determine a winner. Last week we tested Button Color. ...

Read More »