Tag Archives: online marketing

DevOps, Automation, and Mid-Market Companies

By Mike Bushong The overall networking landscape has been going through a fairly deliberate shift over the past couple of years. Where we used to talk CapEx, we are now talking OpEx. Where we used to talk features, we are now talking about workflows. This change in industry dialogue mirrors the rise of trends like SDN and DevOps. I have ...

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Mind YOUR Own Business (and Career)

By Kelly Blokdijk Some of the critical success factors of leading an organization or running a business can also apply to an individual career management strategy or job search. For example: Product Placement: What business are YOU in? Identify your niche and target your career management efforts accordingly. Don’t waste valuable time and resources pursuing opportunities that don’t match your ...

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Is Cold Calling More Difficult than Closing?

By Craig Ferrara Some would argue that cold calling is more difficult than closing a deal. When you think about it, you get rejected a heck of a lot more than you typically do when trying to bring in that new deal, right? Plus when you’re closing at least you have a captive audience willing to listen to what you ...

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3 Ways to Interview and Assess Candidates for Culture Fit

By Jessica Palmeri Finding candidates who meet the required skills and qualifications for your open positions may be your top priority when it comes to hiring. But in addition to hiring based on your job requirements, you should focus on hiring candidates who fit best within your company’s culture. Assessing culture fit will allow you to look beyond the candidates’ ...

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3 E-Commerce Landing Pages Critiqued Like a Boss

By The Wishpond Blog How’s your E-commerce landing page doing? Have you optimized it for sales? Do you know exactly how? I’ve found one of the best ways to discuss landing page best practices is by showing exactly what I’m talking about. In this article I’ll dissect three landing pages variable by variable, discussing where they’ve done it right and ...

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4 Persona Pitfalls To Avoid

By Tonya Vinas Persona development is a crucial precursor to creating content that converts. No one has a perfect formula for every need—and there might never be one. But these four mistakes are common pitfalls that can undermine persona development. 1. Title Tunnel Vision We filter targeted buyers by titles early on. This is a good practice, but it also ...

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Twitter Freaks Out On Kobe Bryant Regarding New Yorker Interview

By Pete Myers Kobe Bryant touched on the sensitive Trayvon Martin subject in a piece published this week by the New Yorker. In the interview Bryant was asked his opinion on the team photo Miami posed for in support of Martin last year. Kobe Bryant Allegedly Disrespects Miami Heat Team For Trayvon Martin Support [QUOTE] Mar 27, 2014 pic.twitter.com/s8TP45Ftra — ...

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Developing Responsive Websites: Pitfalls to Look Out For

By William Johnson The world of technology is advancing at the speed of light. With every passing day, new devices are being introduced. The internet, which has changed almost every aspect of life, could earlier be availed only when you would sit in front of the desktop computer. However, the advancement in technology has changed the scenario significantly. New handheld ...

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