Tag Archives: online marketing

How To Increase Sales Using A Marketing Sales Funnel

By Robert Cordray Digital marketing is a very important tool for businesses. However, small business owners have a tough time growing their businesses using online procedures. Although the process may seem challenging, there are a few simple strategies that any small business owner can use. The Goal Gaining more customers is the easiest way to increase success. To grow the ...

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How to Drive More Traffic to Your Website

By Amy Schmittauer This week on the Magnet Minute, I explain why the most valuable piece of digital real estate in your social media repertoire is your own website. Facebook has become a bit of hassle for brands lately, to the point that some are even shutting down their pages, deeming it unworthy of their time and energy. Organic reach ...

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5 Site Design Elements That Affect User Behavior

By Patrick DePuy From time to time, you can actually judge a book by its cover. And when it comes to websites, you can almost always judge them by their covers. Your site’s overall aesthetic can make a world of difference to each individual user’s resulting experience. Despite how many calls-to-action, banners and contact forms you have, visitors will rarely ...

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45 words to avoid in your email marketing subject lines

By Christopher Ratcliff Hi [insert name] welcome to our awesomely helpful blog post! ☺ There’s an art to writing a good email subject line. If it’s a personal email to somebody that knows me, they’ll be expecting something obscure, weird or occasionally offensive. However if it’s a marketing email sent to a relative stranger, there are definitely some things you’ll ...

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Chicken or Egg: Abstraction and Automation

By Mike Bushong For many SDN and DevOps enthusiasts, the natural outcome of this wave of technological change is a highly-automated network that is well-orchestrated with surrounding systems and applications. One of the prevailing thoughts is that this level of automation is a well-formed abstraction layer. With the abstractions in place, the army of network engineers will be unencumbered by ...

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Interruptions in the Workplace

By Steven Rafsky If you are reading this article at work, there is a good chance that you have been interrupted from your daily tasks and are trying to get your mind back on your workload. Workers in an office setting are interrupted approximately every three minutes and living in a digital age makes this all the more prevalent. From ...

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7 Networking Tips for Young Professionals

By Aimee Hosler Recent grads with shiny new degrees. Mid-career professionals vying for new (or better) jobs. Retirees looking for a supplemental income. The value of professional networking is rarely outgrown — or overstated. Sure, everyone is on LinkedIn these days, but there’s a big difference between knowing the perks of networking and knowing how to network effectively. Hint: Setting ...

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Thoughts from B2B Marketing Veteran Jasmine Sandler

By Valerie Levin We recently sat down with Jasmine Sandler, a digital marketing strategist and LinkedIn expert who has been a part of the social media marketing revolution since it’s early stages. The interview gave us the opportunity to gain insight on social media marketing, why LinkedIn is the best tool for B2B lead generation, and how content marketing is ...

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5 Ways To Improve Your Small Business Staff Meeting

By Jason Houck In any business environment, it is inevitable that you have to hold your fair share of staff meetings in order to set goals, see how everyone’s doing, and determine whether those goals are being met. A team staff meeting should be efficient and communicate everything that you need in a short amount of time. The key to ...

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CMOs, Here’s What The CEO Wants To Hear From You

By Lisa Arthur It’s an occupational hazard: CMOs sometimes often get trapped in echo chambers. Not only do we work with marketers every day; we also follow our colleagues on social networks, collaborate at conferences, read each other’s books . . . At times, it can be difficult to remember that not everyone around us is immersed in the latest ...

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