Tag Archives: online marketing

Why Give Productivity Resources to your Top Performers

By Prialto Every sales team has both high and low performers. And sales managers spend lots of time struggling to raise the success rates of their stragglers. Investing resources in making your top performers even better, however, can also help improve your overall numbers. While it may sound counter-intuitive to give more resources to those who are already performing well, ...

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Lead Generation Tips – User Experience =/= IT Encyclopedia

By Lawrence Anderson User experience is an increasingly valuable buzzword for today’s tech companies. But one thing people tend to overlook (especially in industries of ERP technology) is that user experience does not always imply the users themselves are all MIT grads. It’s more likely the complete opposite. A focus on user experience is a focus on what makes technology ...

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Bringing Sexy Back…In Recruiting

By Maren Hogan Can Staffing be Sexy? That was the title of a recent Staffing Stream blog article and it took me a bit by surprise. Actually, I posted something on Twitter to the tune of: “Can Staffing Be Sexy? No. (I jest).” But can it be? What about recruiting? I mean, no one is creating entire television series around ...

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Think You Know Your Market? 13 High-Value Insights from Your Online Customer Community

By Joshua Paul In many cases, your organization is only as good as your insight into your market. This market data is the foundation of decisions about everything from products to positioning to messaging. Organizations of all types and sizes are leveraging visibility into their customers’ activities and sentiments to drive growth and profit. Many research studies, conducted over several ...

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Struggling to Keep Up with Social? Try These Tools

By Joan Allen Facebook, Twitter, Instagram, Pinterest, Tumblr, StumbleUpon – the list goes on and on. All these platforms are full of user-generated content that you can use to help market your business to your desired audience. The problem is, the bigger social media gets, the harder it is to manage. Luckily, there are some great tools to make social ...

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Ready, Set, Target! Personalizing the Conversions Journey

By Graham Cooke Online shopping is no longer about the utility of the website or the moment the customer makes a transaction. Today’s e-commerce sites have become places to curate brand personality and create meaningful connections with customers. Personalization doesn’t simply instill loyalty with tailored deals and flash sales, but having customers experience their journey through a brand prism. eMarketer ...

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Have changes in modern marketing led to a soft skills revolution?

By Neil Perkin Are the demands of modern marketing creating a re-prioritisation in skills requirements? Research conducted for Econsultancy’s new Skills of the Modern Marketer Report indicates that marketers are attributing more value than ever to so-called ‘softer skills’, alongside the more traditional vertical expertise that recruiters look for. Marketers are already recognising a high degree of complexity in their ...

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Email marketing segmentation: dead man walking?

By Ben Davis It seems like the staple diet of a digital marketing blogger is to declare something dead, or not dead, or cleverly D.E.A.D. Only this week, our David Moth wrote a piece on email marketing’s rude health (email is not dead). I think the reason we’re obsessed with the death of marketing technology is because, despite the pace ...

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Scaling Your Website

By Sid Young Growing past a Single Server For the majority of businesses, a single cloud hosted web site running WordPress, Magento, Joomla or some other web application provides more than sufficient capacity. However, being a single instance of your website, any downtime of the website or underlying components may affect your business. So, if your online presence must be ...

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10 Things To Do Before You Leave the Office for Vacation

By Daniel Kuperman Before you slip away for a relaxing vacation, IT mangers need to take the necessary steps to ensure you’re not overloaded at work upon your return. Here are 10 tips to help IT managers get on your way and avoid getting those pesky work emails while away. 1) Delegate Schedule time to talk with those on projects ...

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