Tag Archives: online marketing

What a Blogger From Indonesia Can Teach You About Productivity

By Dan Schawbel Donald Latumahina is the Founder of lifeoptimizer.org, one of the top productivity blogs in the world that he runs from Indonesia. Latumahina is an avid learner who has a deep passion for information technology and personal development. Since getting his first computer in 1994, he was hooked and has since written numerous articles trying to help people ...

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Man City tops the social media Premier League table

By Graham Charlton Not only are Manchester City in the box for the league title this season, but the club’s social strategy is keeping pace with the on-pitch performance. This is the verdict of a report by Accepted Socially, which has ranked the league’s 20 teams according to their ‘performance’ on social media. We have been impressed with Man City’s ...

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How Travelers Are Using Hotel Mobile Apps

By Andrew Gazdecki Hotels are only one of the many industries that have joined the smart phone revolution, offering mobile apps for customers, streamlining customer service, and making booking a hotel much easier. MCD recently published data from research conducted in November of 2013, which polled 1,000 domestic travelers – in the category of business, leisure and family. The travelers ...

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12 Mobile Marketing Stats to Spruce Up Your Localization Strategy for Customers Worldwide

By Rachel Chilson The upward spike in mobile usage worldwide is changing the way the world communicates and conducts business—and this change is here to stay. You see, your global customers are scouring the Internet, shopping, banking—basically doing everything they do on computers—right from their mobile devices. This trend has major implications on your business, so it’s not something to ...

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Business Buyers Relying More On 3rd Party Content

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By Michael Brenner New content marketing research by the Chief Marketing Officer (CMO) Council reveals insight-hungry business buyers are increasingly reliant on trusted third-party information to make more educated decisions. The research, conducted in partnership with NetLine, surveyed the online content sourcing and sharing behaviors of 352 business buyers worldwide. It found that content downloaded from trusted sources on the ...

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Premier Inn’s superior multichannel experience

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By Christopher Ratcliff Premier Inn has topped the latest Multichannel Benchmark study from eDigitalResearch, which compared 17 online travel websites and their respective desktop sites, mobile sites and mobile apps. According to the research, the UK hotel brand scored well across the board, but excelled in terms of booking process, design and usability. It’s been a good year for Premier ...

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Content Shock – What 24 Content Marketing Experts Think

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By Heidi Cohen Content Shock Definition Roundup Embrace it or not, content shock has become a rallying point among content marketers. Introduced on his Business Grow blog, Mark W. Schaefer defines content shock as the emerging marketing epoch defined when exponentially increasing volumes of content intersect our limited human capacity to consume it.” Schaefer focuses on businesses and media entities. ...

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