Tag Archives: online marketing

5 Ways to Increase Your Company’s Response Speed

By BusinessVibes A pervasive complaint from customers about businesses is about poor response time. Customers complain about extensive hold times, four-hour windows when a service person may or may not appear, or waiting days to get a callback. Poor response time damages a business’ brand and bottom line, but solutions are available to reduce your company’s response time. Virtual Private ...

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Obama Takes Public Walk, Talks To Strangers (Video)

By Amanda Peterlin Regardless your views on politics, the ability to randomly meet the President is pretty cool. President Obama decided to take a springtime walk through the streets of America, surprising everyone who walked near him, initiating nonchalant conversation with just about everyone. No one wakes up thinking they will meet the President of the United States while going ...

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24 Reasons SEO and Social Media Are Inextricably Linked

By Rob Petersen 59% of marketers agree SEO has the biggest effect on lead generation 22% say social media 20% say pay per click (source: SiteProNews) Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Social Media Marketing refers to the process of gaining website traffic or ...

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Top 8 Social Media Tools To Publish Like A Marketing Pro

By Jason Bowden Credit image: www.intersectionconsulting.com Social media marketing can be a tedious undertaking but digital marketers usually get some help from social media publishing tools to streamline their marketing activities. The tool becomes a part of the social media marketing dynamics that serves as a two-way communication channel that allows you to connect to your social media connections while ...

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90% of Success is Just Showing Up…B2B Marketing’s Big Lie

By Ed Marsh Perspiration vs. inspiration and all the other insipid and irrelevant tips! Sadly, very few B2B manufacturing companies take the step of updating their biz dev approach. Instead they stagnate as they vainly hammer away with cold calls and other 80s type direct sales approaches. TRAGICALLY, many that do make the move to a more sensible approach fail. ...

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The Internet of Things (IoT)

By Jamin Andrews There is a new buzz word that has been making its way around the online world, expected to soon replace “Cloud” as the latest hot topic. You may already have heard it mentioned in the media, the latest buzz is a thing called the Internet of Things (IoT). So, what is IoT? In the broader sense it ...

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The Lifecycle of a Hijacked Hashtag and What It Means for Your Brand

By Sarah Barber Hashtag #fails have been all over the news lately, and it has social media marketers running scared. In the recent #myNYPD ‘hashup’, a campaign meant to solicit smiling snapshots of the public with local city cops was instead used to tag photos of police brutality. Late last year, JP Morgan’s #askJPM campaign seemed to solicit incisive, rhetorical ...

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Are consumers killing Madison Avenue?

By Edwin Bos Marketing, as we know it, is obsolete. So say Simonson & Rosen in their recent book ‘Absolute value’. Theirs is not a lone voice, similar sentiments date from as early as 1999, in the Cluetrain Manifesto. As it came in the peak of the dot-com bubble, though, that message was largely ignored. Why do they say we’ve ...

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5 Tools That Help Freelancers Find Their Way

By Kelly Lucia Being a ‘freelancer’ can mean a lot of different things in 2014. Whether you’re a freelance writer, editor, web designer, or even a sandblaster, one thing is certain: you need help. I don’t mean you need a hand with your work, and I don’t mean that you should see a therapist (who am I to judge?). What ...

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When Appointment Setting Services Ask You to Get Specific

By Max Stinson In the B2B world, the difference between sales and marketing is an idea that you almost learn on instinct. But sometimes knowing that difference does nothing but create tug-o-wars on what defines a lead or what defines a promising sales appointment. It doesn’t go away even when you’ve outsourced your appointment setting services to another company. They ...

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