Tag Archives: online marketing

Adaptation of Content for Responsive Design

By Andy Donovan The notion of responsive design has already become one of the hottest trends in global online advertising. Naturally, many marketers now acknowledge the necessity of adapting content for such responsive design, that is, making it more interactive and easy to work with. The most common recommendations for marketers, wishing to adapt their content for the responsive webpage ...

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A Technical Approach to Headlines for Social Media

By Carolyn Cohn Writing headlines in general and writing headlines for social media channels are, at times, two totally different things. In fact, writing headlines to be shared on social media can be quite challenging. Identifying the many challenges The first challenge that you will need to identify is determining exactly what works the most effectively in attracting your readers. ...

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B2B Business Development – Why Manufacturers Lost the Frontier Spirit

By Ed Marsh Hey Mr(s) hard charging, failure is not an option, damn the torpedoes, hit the beach and burn the boats, go for broke business manager….what happened? “From the conditions of frontier life, came [American] intellectual traits of profound importance . . . coarseness and strength combined with acuteness and inquisitiveness; that practical, inventive turn of mind, quick to ...

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Online marketing: should you focus on traffic or conversions?

By Benjamin Morel If you are entering the online world for the first time as a business it doesn’t matter whether you are a startup or an established bricks-and-mortar company, you need to choose what to spend your resources on. So far so obvious; that’s all part of your marketing strategy. But when you’re thinking about that strategy there’s one ...

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Your Content Marketing Will Fail without These 10 Features

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By Neil Patel I’m thrilled when I see companies launching a content marketing campaign. But I cringe when I see their content marketing fail. Sometimes, the failure sets in before anyone writes a line of content. But the thing is content marketing doesn’t have to fail. I’ve written this article because it could save you thousands of wasted hours and ...

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Content Marketing Must Focus On Customer Value

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By Michael Brenner Most marketers are using content marketing but only one-third think they are effective with it. That is according to a March 2014 report by Forrester Research, Inc., titled “Build Your Content Brand By Delivering Customer Value.” Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and ...

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Customer-Obsessed Marketing Is Your Next Competitive Edge

By Mark Hurd by Mark Hurd | Tweet this Editor’s Note: Today’s post is an excerpt of an article originally published on LinkedIn. Marketing executives are leading the charge to convince their organizations of the inherent danger in today’s highly digitized buyer-seller relationship. And they’re doing that by proving that “your customers are only one click away from your competitors” ...

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Q&A: Mags Sikora on the current SEO landscape

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By Christopher Ratcliff With so much change and ambiguity currently prevalent in the world of SEO it’s difficult to know what even constitutes best practice anymore. Lately I’ve been trying to navigate the murky world of black hat and white SEO and I although I think I grasped the basics, I thought now would be the perfect time to discuss ...

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