Tag Archives: online marketing

Your Competitor May Be An App!

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By Dave Brock As consumers, everyday we see apps, great on-line stores and other technology enabled experiences that make our buying experiences easier and often more pleasant. It’s so much easier to check out reviews–even if they are ...

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Measuring CRM in the Digital Age

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By Angela Hausman, PhD CRM (Customer Relationship Management) means different things to different people, especially in the digital age, where the term social CRM or cCRM muddles it further. If we have trouble defining it, imagine the difficulty ...

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