By Personal Branding Blog This is another awful question brought to you by the same folks who invented: “What is your greatest weakness?” There’s a litany of these tough questions, so be prepared. You might be surprised that ...

By Jim Murphy In a startup, the death of a co-founder is unthinkable. Those of us who belong to the startup world know that team members are like family. Sometimes they are family. Like a backpacking trip in ...

By Bruce McCuaig Real success for risk management can only come from creating value. Yet risk management practices have largely failed the value add test. Defining value What drives value in your business? To find out, you need ...

By Eric Hinson (Image Source) In a world of constant change, it’s important for businesses to remember that when it comes to attracting an audience, ‘short’ and ‘worthwhile’ are the two most valuable words to keep in mind. ...

By Ben Potter This time last year I scrutinised a number of SEO agency payment models, concluding that many of the pricing structures and commercial arrangements offered by agencies are outdated in the context of today’s organic search ...

By David Moth As November is only days away it’s time to round up some of the most interesting and noteworthy social campaigns we’ve seen this month. This time it includes efforts from Cadbury, Doritos, Coke and Visa, ...

By Vignesh Subramanyan We are happy to announce that Melissa Agnes will be joining us today for our Expert Interview series. Melissa specializes in crisis response, prevention, planning and training for the digital age. Working with national organizations ...

By Julie Winkle Giulioni If you’ve attended more than a workshop or two in your career, you’ve likely been introduced to the four stages of competence or the four stages of learning any new skill. Developed in the ...

By Sam Sargent The Google Algorithm is clever but sometimes you can help it out by giving it a little nudge in the right direction. With some help, it’ll be able to highlight extra information in your search ...

By Graham Charlton Ecommerce sites can use urgency in various ways, through showing low stock levels, encouraging people to buy quickly for faster delivery, or by using email to pull customers into sales. The tactic can work as ...