Advertising is dying because everyone can get it for free on social media… if you buy that I have a bridge I’d like to show you! I am still seeing tons of people who want to use social media but don’t understand it’s used. How many ads have you seen that promise you tens of thousands of followers on Facebook or Twitter?
Now think about how often you jump on social media to buy something? Do you think your fans or friends do that? What most people log-in to social media to be entertained or informed. If people are engaged with your content, they will like, comment or share it.
Do Do Do Do, De Da Da Da, Is All I Want to Say To You
Simple truth… people tend to communicate the way they like to be communicated to. That means if you like email, you tend to email more and if you like the phone, you tend to leave more voice mails.
The key thing is “Are you in the places where people want to communicate with you?” If people want to text, Facebook, LinkedIn, Twitter, Google+ with you… are you there? Are you responsive, active and engaging? Can you create messages that intersect with where people need you the most? Or are you just advertising your crap?
Creating a Crowd or Tribe
In order to create a crowd or a tribe there are two main components that you have to pay attention to:
Yes we would all love to think that people want to just share our messages because they like us, and sometime that is true. Then we all get inundated with emails, messages and communications that are asking us for something with nothing in return, other than they get our money and we get something that may, or may not be important to us!
Three Ideas For Success
Interest and attention is something that has to be earned over and over. You have to treat each opportunity as your best opportunity to make a first impression. Does your content grow your tribe and your business? I would love to hear your thoughts and comments!