IM-News Internet Marketing News

By Personal Branding Blog One mistake made by many new business owners is focusing on the features of their products or services when advertising. Having great features is important to building a successful business, but advertising features is ...

By Chris Sheehy How does your small business deal with non-paying clients? Non-payers – at some point, every business will get one. Well, we just had our first – ever (since 1997) so I guess I should be ...

By Michael Cohn As a successful business owner, you have a high likelihood of being involved with events or even hosting events. At the same time, you are continuing to hone your online marketing strategy regularly. With all ...

By Katie Redmond LinkedIN Connection Tips Most people view LinkedIn as a site for job seeking and for recruiters or companies to find talent. It is so much more than that. LinkedIn has some very valuable resources that ...

By Mark Halverson The financial services industry is undergoing fundamental transformation. Innovation, convergence, and changing customer demands are forcing firms to think hard about the roles they will play in the future. Many of the firms I work ...

By Phil Lauterjung Email marketing experts are always coming up with creative ways to find prospects in quicker and more efficient ways. More recently, the age of the buyer persona has emerged as one of the leading ways ...

By Gerardo A. Dada Mentoring others gives me deep satisfaction. One of the most common mentoring topics is the question of how to be successful: how to orient one’s career, what is the right job to take, what ...

By Anna Talerico Humans click your ads and land on your pages. Seems obvious, but in our haste to put up an experience with the perfect layout, content & offer, we often forget to think about the human ...

By Jeannie Walters The way customers seek help is changing. Many of the traditional methods have become inefficient. The growing percentage of customers who prefer social customer service over those who prefer the phone (37% and rising, according ...

By VerticalResponse There isn’t one right way to compose, design and send an email marketing campaign. The success of a single email can depend on everything from the time of day you send, to the colors you choose ...