IM-News Internet Marketing News

By Jasmine Henry SEO as we know it is actually gone forever. The most recent Hummingbird update to Google’s search algorithm was a final nail in the coffin of an industry that had been in decline since the ...

By Jessie Zubatkin During the MarketingProfs B2B Forum a few weeks ago, we caught up with several content marketing thought leaders to get their take on the biggest challenges facing content marketers today, best-in-class solutions, and the role ...

By Michael Harris After working on Wall Street for 14 years, I’ve always presented facts and figures to B2B buyers, because that’s how I felt serious business people made decisions. This belief was backed by 2500-years of conditioning. ...

By David Brock Richard Ruff wrote a great article on Sales Call Planning, it provoked me to extend the discussion–with a twist. We know sales call planning is important. We want to make we are prepared, we want ...

By Alexandra Burnett Recent research from both Frost & Sullivan and SiriusDecisions has found that one of the biggest issues for sales and marketing teams is developing compelling messages that are aligned to their customers’ business pains. By ...

By Gini Arnold Social selling is not a new or revolutionary concept, in fact it is a recognizable trend. Most sales people will tell you that buying behaviors are changing and customers now spend the earliest parts of ...

By Andrew Osegi The content published on our personal social media accounts can impact our offline life in ways most of us are already familiar with. Based on how it’s curated, a simple photo on Facebook can be ...

By Christopher Ratcliff The Search Agency has just published its Mobile Experience Scorecard, reporting on 100 different US multichannel retailers and their relative mobile readiness. The report gives each company’s mobile site a score out of five based ...

By Vinaya Naidu Mahindra Holidays & Resorts (MHRIL), the country’s largest vacation ownership company, has recently undergone a rebranding exercise with a new logo for its flagship brand Club Mahindra. Designed by UK-based creative director Daren Cook, the ...

By George Leong It’s been over a month since I looked at gold, so perhaps it’s time to review my evaluation on the yellow precious metal. To recall, I didn’t like the metal at $1,800 an ounce, or ...