By Personal Branding Blog One mistake made by many new business owners is focusing on the features of their products or services when advertising. Having great features is important to building a successful business, but advertising features is ...
Read More »How Does Your Business Deal With Non-Paying Clients?
By Chris Sheehy How does your small business deal with non-paying clients? Non-payers – at some point, every business will get one. Well, we just had our first – ever (since 1997) so I guess I should be ...
Read More »Integrating Business Events Into Your Marketing Strategy
By Michael Cohn As a successful business owner, you have a high likelihood of being involved with events or even hosting events. At the same time, you are continuing to hone your online marketing strategy regularly. With all ...
Read More »LinkedIn for Networking
By Katie Redmond LinkedIN Connection Tips Most people view LinkedIn as a site for job seeking and for recruiters or companies to find talent. It is so much more than that. LinkedIn has some very valuable resources that ...
Read More »The End Of Financial Services As We Know It [VIDEO]
By Mark Halverson The financial services industry is undergoing fundamental transformation. Innovation, convergence, and changing customer demands are forcing firms to think hard about the roles they will play in the future. Many of the firms I work ...
Read More »Create Buyer Personas to Target Customers
By Phil Lauterjung Email marketing experts are always coming up with creative ways to find prospects in quicker and more efficient ways. More recently, the age of the buyer persona has emerged as one of the leading ways ...
Read More »The Best Career Advice is to Follow Your Passion
By Gerardo A. Dada Mentoring others gives me deep satisfaction. One of the most common mentoring topics is the question of how to be successful: how to orient one’s career, what is the right job to take, what ...
Read More »How to Use Conversion Paths for a Better Digital Experience
By Anna Talerico Humans click your ads and land on your pages. Seems obvious, but in our haste to put up an experience with the perfect layout, content & offer, we often forget to think about the human ...
Read More »You Can See For Miles: Tools For Your Social Customer Watchtower
By Jeannie Walters The way customers seek help is changing. Many of the traditional methods have become inefficient. The growing percentage of customers who prefer social customer service over those who prefer the phone (37% and rising, according ...
Read More »3 Ways to Improve Your Emails Through A/B Split Testing
By VerticalResponse There isn’t one right way to compose, design and send an email marketing campaign. The success of a single email can depend on everything from the time of day you send, to the colors you choose ...
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