IM-News Internet Marketing News
By Smriti Chawla Conversion hangover? Don’t be booking a Vegas trip unless you’re absolutely sure your A/B test results are real. (Image Source) Cognac, champagne, whiskey – you had it all after what you thought was an awesome ...
Read More »The A-2-Z of Business Blog Writing: G is for Glossary
By Suzan St Maur Here is a very short list of key terms you’ll come across when you’re new to blogging. Needless to say there are hundreds if not thousands more, but these get into the realms of ...
Read More »Secret Sauce: 8 Tips from Demand Generation “Master Chefs”
By contributor by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Sam Boush, founder and President of Lead Lizard, a marketing automation agency in Portland, Oregon. Sam works with enterprise clients to develop demand generation ...
Read More »More Important: Where You Are Going or Where You Have Been?
By Mike Bushong There is an interesting dynamic that occurs in most of our careers as we ascend the corporate ladder. The further from the bottom we get, the more meta our jobs become. We evolve such that ...
Read More »The 4 Things You Should Do as Soon as You Publish New Blog Content
By Matthew Peneycad It’s a great feeling hitting ‘publish’ on a new blog post, but there is work to do yet. Whether you’ve spent a couple of hours, or a couple of days working on your latest post, ...
Read More »How Tesco, De Beers and two other brands use digital tech to enhance the in-store experience
By David Moth Tesco has announced the roll out of new digital screens that will deliver customised ads based on the age and gender of its customers. It’s an interesting move and is just the latest example of ...
Read More »Harman Kardon Soho-I Headphones Review
By Chris Voss HarmonKardon.com Source: http://feedproxy.google.com/~r/B2CMarketingInsider/~3/Aoatq0FfKSk/harman-kardon-soho-headphones-review-0670184
Read More »Shadow IT: An Organic Response to Lowest-Common-Denominator Management
By Mike Bushong The rise of Shadow IT shouldn’t really be a surprise to anyone given the dominant management paradigms in place in most IT shops across the world. The truth is that most of our IT practices ...
Read More »Social Media ROI: What 10% of B2C Firms Do Right
By Heidi Cohen 7 Social Media Success Factors [Research / Charts] Only 10% of B2C companies have organized their social media activities to yield ROI through significant improvement across different aspects of their business according to 3Q2013 by ...
Read More »Personal Brand. What is it and Why Should I Care?
By Andrzej Marczewski Personal brand, like gamification, it one of those terms that seems to come up more and more these days. In a nutshell, personal brand is the image of yourself that others see. By this, I ...
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