Content is not king

By Damon Ragusa I’ve never been one to submit to catchphrases. The business world, and by severe extension the marketing world, is full of them. “Net-net, at the end of the day, we are living with a new ...

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Anarchy is governance too

By Graham Oakes The primary intent of governance is to increase focus, reduce waste and capture learning. That doesn’t necessarily mean centralising everything. Governance is sexy. All the stuff we used to manage – content, brands, projects, IT ...

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