How to win at driving app downloads

By Christopher Ratcliff According to Juniper Research’s latest report, they forecast that over 160bn apps will be downloaded globally onto smartphones and tablets in 2017. Although the UK is the most expensive country in the world to drive ...

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How Deep Can Mobile Engagement Go?

By Denise Persson In May, the Mobile Marketing Association (MMA) released findings that spending on mobile marketing (across mobile phones and tablets) in 2012 totaled $6.7 billion, with that amount projected to reach nearly $20 billion by 2015. ...

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