Testing: Don’t Ignore the Results

By Brian DuBose No matter how well funded, no IT project has unlimited resources, money or time. And that includes even the most high-profile government-sponsored website today, Healthcare.gov. In recent days there has been a lot of finger-pointing ...

Read More »

Which Advocates Can You Really Trust?

By Amy Hall Social media has opened up the floodgates for people to talk about their brand experiences. Before Facebook and Twitter, whenever consumers had a particularly positive or negative brand experience they would presumably tell their family ...

Read More »