Why brands and digital media owners must collaborate on creative

By Guy Cookson There’s huge creative potential when brand advertisers and media owners choose to collaborate. It’s astonishing how scarcely it seems to happen, especially given just how memorable such collaborations have typically been. Take the first episode of zombie thriller The Returned on Channel 4 earlier this year. The programme was aired in its original French, with English subtitles, ...

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Five mass audience strategy tips for content marketers

By Chris Gorell Barnes We have switched from a world of mass media to one where the masses are the media. Millions of ad spend once focused on a limited number of channels at a fixed time now explodes into millions of channels; anytime, anywhere and each with an ever-diminished moving audience. Mass social communications, in this case tweets (in ...

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Marketing Jobs for 2014

By Zach Heller So many people are still un- or underemployed, many of them in the marketing or general business field. And so many new marketing graduates will be joining the work force next year. So it’s important to start planning now for the jobs that are going to be in demand so that you can set yourself up to ...

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Types of Timeline Contests – Contest Facebook Infographic

By Janet Johnson Here’s the Facebook Contest Infographic breakdown: Like to Win – This is a simple ‘Click Like’. It is the simplest and more people participate. The downfall to this one is that without comments, you cannot notify the participants of the winner on the post itself. Like and Comment to Win – This is where you have participants ...

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Print Unfit: The Erosion of Traditional News Media

By Jocelyn Blore Over the last decade, the internet’s increasing dominance in providing access to news and information has left traditional media outlets scrambling to stay afloat. Newspapers were the first victims, leading to massive layoffs and shuttered doors across the industry. Now, local TV news stations are the latest to feel the effects: news-producing stations reported average revenue losses ...

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Top Trends in Social Medical Marketing

By Zsolt Bicskey Wrangling in new patients is difficult in areas with competitive healthcare. This is especially true for specialty clinics and small hospitals that are dwarfed by large hospitals, though there are strategies via social medical marketing that can help boost your local exposure. As everyone knows, having a strong online presence is a necessity for every industry. Marketing ...

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Steps for Planning Your 2014 Website Redesign

By Samantha Schultz If you’re reading this article and planning a website redesign in 2014, congratulations; you understand how important your website is to meeting your marketing, sales and business goals. Whether you’re overhauling your entire website or making iterative changes, this list is for you. Add these items to your to-do list before engaging with a partner to redesign ...

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8 More Content Marketing Stats to Knock Your Socks (Back) Off

By Christine Leas Content marketing isn’t just on the rise these days, it’s arrived. As I mentioned in my previous stats posts, there’s no question that a content marketing strategy is a powerful tool for growing your business. But as content marketing achieves widespread adoption, organizations are continuing to struggle with how to turn content marketing into a structured and ...

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