Top 10 Ads from October 2013

By Vignesh Subramanyan Well another month has come and gone, and along with it Halloween, Columbus Day and much more. But as we delve into November let’s take a look back at some of the more entertaining aspects ...

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Why Consumers Change Brands

By Bryan Pearson Decades ago, a major cigarette brand won a lot of attention with the tagline “I’d rather fight than switch.” Today, U.S. consumers are switching brands to the tune of $1.3 trillion, and marketers appear to ...

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