Is Sales Enablement a Two-Way Street? [CHART]

By Egan Cheung by Egan Cheung | Tweet this Marketers who focus on sales enablement processes, or provide tools to their sales teams that allow them to discover, profile, and engage their prospects, largely do so in the interest of giving their sales teams access to the information and materials they need to turn warm leads into cold hard cash. ...

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Black Friday Ads: Where Do Black Friday Ad Leaks Come From?

By Matt Ong Retailers and consumers alike gear up every year for the infamous Black Friday deals that kick off the hottest part of holiday shopping. Historically, the day after Thanksgiving has marked the beginning of the holiday buying season, but now retailers like Macy’s and Target are opening their doors earlier than ever on Thanksgiving Day! In fact, the ...

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Don’t Read This Post – Just Trust Me.

By Patrick DePuy Image under CC Attribution 2.0 from tab2_dawa So here you are, directly disobeying my orders. Why did you do it? Don’t you realize this link could have taken you to a page full of dancing Rick Astleys… or worse? Do you even know why you disregarded my mysterious warning? Stop and think for a moment. You just ...

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3 Topics to Discuss on a Teleprospecting Call

By Samantha Goldman Everyone talks about asking the right questions on the phone and getting quality information… but what topics should you touch upon? Having a script makes teleprospecting easier than winging it, but you can’t write out what the prospects are going to say every time. You can make educated guesses, but it is impossible to map out every ...

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Top 10 Ads from October 2013

By Vignesh Subramanyan Well another month has come and gone, and along with it Halloween, Columbus Day and much more. But as we delve into November let’s take a look back at some of the more entertaining aspects left behind from the previous month – TV ads. Below is a list of the top 10 ads from the month of ...

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Content Marketing for the Win! How to Create Content as a Team

By VerticalResponse One of the biggest struggles for businesses of any size is creating content for your website, blog or even your latest email newsletter. As the director of content marketing at VerticalResponse, my team and I work together to make the most of our small team’s efforts. Today, I share some simple tips to help you and your team ...

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Why Consumers Change Brands

By Bryan Pearson Decades ago, a major cigarette brand won a lot of attention with the tagline “I’d rather fight than switch.” Today, U.S. consumers are switching brands to the tune of $1.3 trillion, and marketers appear to be swinging back with empty gloves. According to the recently released Accenture Global Consumer Pulse Survey, 51 percent of U.S. consumers switched ...

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6 Ideas for Growing Your Small Business Email List

By Katrina Padron If you’re driving traffic to your website, you probably have conversion goals that tie directly back to revenue: lead, sale, phone call etc. But after only 1 visit, many visitors might not be ready to convert. You can increase the likelihood of them returning to your site by providing easy and obvious ways for them to opt-in ...

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