By Ian Newcombe
Optimising your website for mobile should be your top priority: here are the stats you can’t afford to ignore.
Your m-commerce channel needs to display properly on an ever diverse range of devices: from laptops and smartphones to tablets; all with varying screen sizes, browsers and user interfaces. In an ideal world, this should be achieved with apps specifically tailored for the mobile device plus responsive websites that automatically adapt the site layout according to the device on which they are being viewed.
22% of the top 50 online retailers do not even have a mobile-optimised website or app available for smartphone users.
Only one in ten UK retailers has a tablet-optimised site, despite the fact that one tablet generates as many website visits as four smartphones.
Google research suggests 40% of users have turned to a competitor’s site after a bad mobile experience.
[SOURCE: Mastek survey, PingMobile, Econsultancy, Marketing Magazine]
Consumers in the UK are using mobile technology more and more to shop online
But many e-tailers are falling short when it comes to embracing m-commerce
Forward-thinking e-commerce businesses are integrating mobile apps and responsive websites into their multi-channel strategy
Retailers are fighting to claim their share of the ecommerce market with mixed results, but integrating your multi-channel strategy with eBay and Amazon could bring you a great deal of ecommerce success. Read my guide: eBay and Amazon integration: your route to success to find out how.