LinkedIn Goes All-in With Content

By VerticalResponse

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There was a time not long ago in which the only reason you visited LinkedIn was to change your job title, or try to find out where your old college roommate works. However, LinkedIn has made sizable changes over the last couple of years, morphing themselves from a boring old business social network to a hip content marketing machine. Here are three features that have changed the content landscape on LinkedIn:

Big Name Influencers
LinkedIn knew that if it wanted to jump into the content arena, it needed to associate itself with some big-named personalities. And, that’s just what they did. With the likes of Richard Branson, Founder of Virgin Group; Deepak Chopra MD, Founder of Chopra Foundation and Pete Cashmore, Founder and CEO at Mashable, gracing LinkedIn with content, people have a darn good reason to keep coming back. Follow these individual influencers and their newest content will show up directly in your LinkedIn news feed.

Channels
If getting insight and advice from one individual isn’t your thing, Channels might be more your style. You can follow Channels to get articles from both influencers and top news sources. Channels bring subject matter experts such as, Gary Vaynerchuk, CEO and Co-Founder of Vayner Media; Charlene Li, Founder of Altimeter Group and David Edelman, Gobal Co-Lead of McKinsey Digital, together under one roof to talk about a single subject. The aforementioned experts all reside under the Marketing Strategies channel and lend their perspective on the ever-changing world of marketing.

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Pulse
So you’ve followed some influencers, and you’ve carefully chosen channels that’ll benefit your professional life, but how do you keep all this information in order? Enter Pulse. It’s like having your own content concierge. It goes through all the content you follow and bubbles up the best of the best. This way, you don’t have to spend time searching and can start soaking in good content.

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So now that you’re up-to-date on LinkedIn’s content approach, what do you think of it? Are you using Channels, Influencers or Pulse? Are they beneficial? Is it making you visit LinkedIn more often? Let us know in the comments!

Source: http://feedproxy.google.com/~r/B2CMarketingInsider/~3/rErTo8amlA8/linkedin-goes-content-0708234