IMS researchers urge pharma to get social – Medical Marketing and

IMS Health says 50% of the top-50 pharmas are not on social media. Executive Director Murray Aitken tells MM&M it is to pharma’s detriment.

Source: <a href=https://www.google.com/url?q=http://www.mmm-online.com/ims-researchers-urge-pharma-to-get-social/article/330190/&ct=ga&cd=&cad=CAI&usg=AFQjCNE6LtAeiUuvfzyu4psnIcW3dNMvKA class="colorbox" title="IMS researchers urge pharma to get social – Medical Marketing and ” >https://www.google.com/url?q=http://www.mmm-online.com/ims-researchers-urge-pharma-to-get-social/article/330190/&ct=ga&cd=&cad=CAI&usg=AFQjCNE6LtAeiUuvfzyu4psnIcW3dNMvKA