By Lori Dillow
You know the reasons you need a website – and now that it is feasible to build one with a relatively low price tag attached, both young companies and well-known businesses have a growing amount of competition when selling their products and services on the Web. This saturation of the marketing makes it more complicated for companies to be found online without forking over cash to Google for the privilege – 90 percent of visitors won’t see the third natural result in Google without scrolling down. While there are no simple tricks to make your website instantly show up on the first page of a Google search, there are a few strategies worth implementing:
Target the Right Keywords
A big mistake many businesses make is targeting the wrong keywords. Make sure to analyze which keywords will lead to conversions and bring in revenue – it’s time worth taking. Analytics software installed on your website can show you how visitors interact and find your site. Businesses often target general, high-volume keywords when they should rank keywords based on competitiveness and conversion rate.
Be Active on Your Blog
Blogs help your website for a few reasons. In addition to creating a buzz around your business and linking to your site, it gives you the opportunity to share news stories, pieces of content and show your personality like others pages may not allow you to do.
There are several keys to successful small business blogging, and one is to update it regularly. Make it a priority to post to your blog every day, or at least weekly. But remember that quality is more important than quantity.
The idea behind guest blogging is to get a link to your website posted on an already established website or blog. These links will carry more weight in Google because they are harder to acquire. You can also be a guest blogger with the sole intent to link your guest blog posting to your site. Establishing relationships with anyone who operates a website in your niche area is a great way to build a network of people who may be willing to reference your website in their content.
Twitter, Facebook, Google Plus and other social channels are essential to utilize as you work to boost your website rankings. They can encourage people to share your posts and pictures. Plus social media enables you to interact with your current and prospective customers – they expect you to have a presence.
There is no magic wand you can wave to make your site suddenly top the Google rankings. In order to rank high, you have to convince Google your page is relevant for that search phrase – and that your website is popular and high quality.
How have you boosted your Google ranking?
Image via Shutterstock