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How Much Copy Should You Write on Your Homepage?

By Neil Patel

How Much Copy Should You Write on Your Homepage?

Have you ever wondered how much copy you should have on your homepage? With Crazy Egg, I’ve tested everything from long sales letters to a minimal homepage.

So, what’s the right approach? Well, it’s not as simple as giving you one answer. To explain how much copy you should write on your homepage, I’ve created an infographic…

Click on the image below to see a larger view:

Click here to view an enlarged version of this infographic.


It’s all about persuasion. That’s what you need to focus on when it comes to your homepage copy. If you can convert someone with one word, then one word is all you need.

But if you need more words to get your message across, then you should write more copy.

What have you found to convert better? Short or long homepages?

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