By Kris Spisak
ComScore Inc predicts that U.S. e-commerce sales will grow 16 percent to $55.2 billion this holiday season – and that’s following the 14 percent rise in 2012. Online stores are changing the way we shop from daily groceries to holiday gifts. RelayFoods brings locally grown produce to your door; Best Buy Marketplace uses an Amazon-like model to sell merchandise from multiple retailers; and shopping local is now as easy as the click of a button.
On Cyber Monday and every other shopping day of the year, do you know when your information is truly secure?
But with all that convenience comes a price – and we don’t mean the cost of that Philadelphia Eagles Decorative Shoe Bottle Holder that somehow ended up in your online cart. Shoppers need to be on guard against credit card fraud and identity theft. Hackers and malicious websites are out there waiting. Don’t make yourself an easy target.
Before proceeding with that transaction, ask yourself these e-commerce security questions:
In the world of e-commerce security, consumers must learn to be smart. Be suspicious of offers that seem too good to be true, and do research before shopping at an unfamiliar site. These strategies are the same as in physical shopping environments, but sometimes in the convenience of the digital moment, we forget to use common sense.
It’s predicted that by 2017, 60% of all U.S. retail sales will involve the Internet in some way, either as a direct e-commerce transaction or as part of a shopper’s research (Forrester Research, “U.S. Cross-Channel Retail Forecast, 2012 To 2017”). The time and money we spend online will only grow from here. Make sure your investments of both don’t put you at risk.
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