by Sylvia Jensen | Tweet this
We’ve all heard the statistic that 67% of the sales cycle is complete BEFORE the buyer ever speaks to a sales person. In the ‘old days’ the sales person really controlled the message received by target buyers and educated them at every step of the buying journey. In today’s digital world, where buyers self educate with information they gather online, marketing plays an ever-important role in providing relevant content to the buyer thorough he early sales cycle. They call this the ‘hidden sales cycle’.
So, does your sales team get this? Are they still waiting for a hot lead to follow up where they are totally in control of the prospect and what they know about your products or services? We hope many do know (or they are missing a beat). But, for those that don’t, we’ve come up with a few tips you can pass along to your sales counterparts.
Get all the details, tips, and tricks in this presentation to help you uncover the hidden sales cycle:
Have You Discovered the Hidden Sales Cycle? from Eloqua
Does Your Sales Team Know About the Hidden Sales Cycle? is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing