Online Marketing

How to CRO and Look Good in The Process

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By Brian Pitre I was performing conversion rate optimization tests before I even knew what they were. Fresh out of college, I found myself mercilessly pounding the pavement in a quest for my first job. I went on dozens of interviews those first couple of months out of undergrad, all with conversion rates of less than zero. Wanting success and ...

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How to grow your international sales using personalisation

By Ian McCaig Unlocking international or cross-border sales has never been as lucrative as it is today. Historically, shipping costs, lack of trust and limited information were factors in preventing growth in trade but now cross-border shopping is estimated to be worth $105bn. While this is a huge growth area for ecommerce businesses, several obstacles still prevent online customers from ...

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CMOs Face a Major Dilemma [Infographic]

By Amanda Batista by Amanda Batista | Tweet this Marketers are tasked to navigate the challenges of providing a consistent customer experience, which calls for personalized messaging across channels, and even in store. For many marketing organizations, accepting this “lack of control” is the first step toward ensuring they can get in touch with their customers’ needs. We need to ...

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Great copy from The Natural History Museum: email edition

By Ben Davis The Natural History Museum relaunched its online shop this summer in a blaze of incredible copywriting. We featured it on the blog because it was so much fun it had to be shared. And now, here’s the follow up post with some more highlights from its summer email campaign. Fans of the word, great lizards and ecommerce, ...

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How to Stop Your Welcome Email From Being a Dead End

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By Wesley Yu A dead-end welcome email is a wasted opportunity. Image source. Your landing page rocks and leads are pouring in. Great! But what’s next? Before that first email newsletter or promo, your subscribers receive a welcome email – the beginning of a new relationship. Welcome emails get leads acquainted with your brand and set expectations for what you’ll ...

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10 Reasons Farmer Chris Soules Will Be the Best Bachelor

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By Erica Abbott Even though this season’s “Bachelorette” didn’t end with an announcement for the next bachelor, there were definite hints to the fact that Chris Soules will be the next bachelor. (Hint, hint the cheers and applause any time Harrison mentioned him in the finale) Hollywood Life exclusively announced last month that Chris was named the next bachelor. ...

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Changing Demographics are Prompting Retail Shifts in Marketing

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By Dario Zadro Copyright: iqoncept / 123RF Stock Photo Retailers continually strive to connect with their target markets, using merchandising, marketing and packaging to make lasting impressions with consumers. And while there are a few consistent, timeless elements to doing good business, the landscape changes frequently for sellers. As a result, retailers consistently fine-tune their marketing approaches by understanding demographics ...

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Can Video Help Learning And Development?

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By Thomas Stocks Learning through visuals instead of getting your head stuck into a textbook is not something new, but it is something that continues to make its stamp on the education world. Video is growing in popularity and the way it is used is being continually broadened. In fact, according to Bombora, a webinar and live streaming specialist, since ...

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Personalizing Customer Interactions Secures Customer Loyalty

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By Oliver Jaeger Back in June I wrote about the importance of creating a great user experience for content creators. One of the areas I touched on was personalization and how that can help separate your website from your competitors. How important is personalization? According to Gartner analyst Gene Alvarez, “By 2018, Gartner predicts, B2B companies with effective personalization on ...

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