It may seem counter-intuitive as a small business to want to partner with a business that offers a similar product or service. However, it can be beneficial to both sides, if done correctly. Small businesses often rely on word of mouth – both actual and digital. If your business can form a relationship with another company, it is likely that their customers will hear about yours through the grapevine. Or better yet, through clever marketing that encompasses the brand of both companies.
For example, say your company sells gourmet cookies. Would it be wise to partner with another company that sells the exact same type of cookies? Probably not. Would it be beneficial to partner with a gourmet cake and cupcake bakery? Definitely!
Here are some tips for successful cross-promotion: