By Tom Pick There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing. In an environment where nearly everything that happens online can be measured, the challenge for marketers isn’t gaining the ability to measure even more factors, but rather the clarity to […]
About Tom Pick
As an independent consultant and through B2B technology marketing firm KC Associates, Tom helps clients increase their visibility, credibility, and business success online. His expertise in SEO, search marketing, social media, content marketing and social PR has helped clients ranging from single-person businesses to $1 billion+ corporations.