About Oli Gardner

Oli is Co-Founder & Creative Director at Unbounce. He is a former Interaction Designer who tends to use metaphor more than he probably should in his writing. He likes it when you jump in the conversation by commenting and finds writing in the 3rd person like this slightly awkward. Oli writes about conversion centered design, marketing and landing page optimization. You should follow Oli on Twitter @

Don’t Design Another Landing Page Until You Read This [Plus 36 Examples]

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By Oli Gardner The 7 Principles of Conversion Centered Design To recap the 7 principles of CCD covered in Monday’s free ebook – “The Ultimate Guide to Conversion Centered Design“, here they are broken down by design and psychology. I’ll be leaning on these ideas throughout the critiques later on. Design: Encapsulation This is a […]