By Dan Evon
Want a one-of-a-kind pair of sneakers? Adidas unveiled a new service today called MiAdidas that will allow Instagram photographers to add their images to their sneakers.
The company revealed the plan today on… yeah, Instagram.
Adidas writes: “ARE YOU READY? Take the #zxflux to the next level with the ultra innovative photo print app from #miadidas. Print your favorite photos straight on to one of 2014’s hottest silhouettes and make a statement on your sneakers like never before. Rolling out on iPhone and Android from August 2014. The possibilities are limitless.”
Here’s the Adidas Instagram ad.
It looks like the Adidas Instagram service will only be available on the Zxflux sneakers. It’s unclear what Adidas will charge for the customized shoes but the Zxflux sneakers are currently available for about $90.
Limited Edition sneakers are big business for companies like Adidas and Nike but I’m not sure if this really qualifies as a “rare” shoe. Sure, it may be one-of-a-kind but I’m not sure what the demand will be for shoes with bad photography printed on them. But let’s end this on an optimistic note: The Adidas Instagram ad was liked close to 50,000 times within hours of its debut. Maybe the market is bigger than I thought.