By Heidi Cohen
Blogging: What to Do About Your Me-Me-Me Blog
Does your company blog suffer from being a me-me-me publishing platform? Is it a repository for blah, boring content that a someone in your organization published so he could check it off his To Do list?
If you feel yourself sliding down on your chair in fear that other readers will realize this epitomizes your blog, don’t worry, there are steps you can take to transform your blog into a more effective marketing machine.
Many businesses haven’t succeeded making their blogs marketing machines. They’ve written blog articles in response to a corporate call for content marketing without taking the time to establish the blog as an effective publishing platform.
Lately, I’ve been receiving a steady stream of requests to ghost write posts for corporate blogs. A simple look at each prospective platform consistently reveals a me-me-me blog.
A me-me-me blog defined
Want to transform your blog into a marketing machine? First check if it has these 5 attributes that define a me-me-me blog.
At its core, successful content marketing is about providing promotion-free useful information to your target audience, including prospects, customers, influencers, investors, journalists and the public.
To this end, a blog is an extremely useful tool since it’s an owned platform straddling both social media and content marketing. As a result, it supports search optimization and feeds social media.
7 Steps to transform your me-me-me blog into a marketing machine
Here are 7 steps to transform your business blog into a marketing machine that will attract an audience of prospects interested in what you have to say. The assumption behind these blogging efforts is to build relationships with your audience over time so they become interested in your content and want to find out more about your products and services.