Your online bio is one of the most important aspects of social media and making sure that people can understand what you do in 160 characters. Your reputation is at stake and its crucial you know what to say so here are 7 rules for having a powerful online bio.
1. You Only Have 160 Characters
Don’t forget your limit and yes, when it comes to your bio you have a very strict one. Twitter will only give you 160 characters and its important to stick to that, regardless of what network you are using so that you are showing consistency.
2. Your Bio Will Appear in Search Engines
Whatever you write in your bio, will appear in search engine results when someone looks you up. Make sure you include keywords so that people can associate your bio with what you do professionally.
3. You Don’t Need to be Outstanding
The key to a powerful online bio is to not be outstanding. If you make your bio too complex, your will automatically turn people off and thats the last thing you want to do.
4. Know How to Self Promote Yourself
Self promoting yourself is one of the hardest things to do on social media yet when it comes to your bio, you need to do it in the most subtle way possible. Talk about what you do but don’t force someone into thinking you’re something you’re not.
5. Don’t Be Too Funny
I have seen this so much on Twitter and it is a real no no. If you are a comedian and your USP is that you are funny then that’s slightly different however, there is being fun and making people smile and then there is the funny where people will laugh because they don’t want to offend. Don’t be the latter on social media.
6. People Might Think You’re a Fraud
Saying you are an expert at everything makes you look like you are a jack of all trades and a master of none. Know the limit when it comes to talking about what you do. Rather than coaxing people into thinking you may be a fraud by what you do, talk about things that interest you instead.
7. Creativity is Key (Yet Almost Impossible)
Creativity. It is almost impossible to come up with something that hasn’t already been written. Try and be as creative as possible without looking exactly like another account. Ask yourself what makes you unique and use that are your creativity aspect.
How powerful is your online bio?