By Pat Owings
We’ve proven time and again that email marketing isn’t dead. If you’re not getting the results you hoped for with your email campaigns, you might want to consider the anatomy of those emails. Where in that message do you lose your readers? Believe it or not, they might just slide your email to the trash bin when they reach your closing.
While the body of an email may contain the most important information being sent, you can’t fail to give your sign off the personalized attention it needs. Although signing off your email with a quick “Thanks” is perfectly fine when sending a personal email, it just won’t fly in a professional work environment.
Take a look at some of the best ways to sign off on your emails to ensure they make the statement your missive is hoping to convey in its entirety.
Do not abbreviate
Nothing says “I don’t care enough about this email” more than abbreviating your sign off. Instead of “RGDS”, just take the extra second to add the remaining three letters. Don’t end your memo with “THX”, as it just isn’t professional. These aren’t text messages you are sending. Even if the body of your email isn’t serious, it is still a work-related communication.
Leave the quotes for your Facebook page
We have all heard one quote or another that touches us deeply and has significant meaning to us. However, the closing of a marketing email is not the place for it. Even a short and simple quote about life, or even work, can take away from the point at hand.
Include important contact information
Although the people you are sending your message to will obviously have your email address, they may also need additional contact information for future use. By adding this information to your email signature, you are able to let people know what your position is within the company. Whether you are sending something to a fellow employee or a client, they will know your level of authority, or lack thereof.
Match your closing to the theme of your message
When choosing the personalized closing phrase for your email, you want to make sure it matches the tone of the message. For example, if you’re attempting to communicate a stern warning about job performance or attendance, you wouldn’t want to end the email with a sunny “Warmest regards!” or “Have a great day!” There are more appropriate closings for those types of notes. Just by leaving off the “Warmest,” “Regards” becomes a very professional and neutral sign-off for such a serious message.
On the other hand, if you are sending out a mass email congratulating a fellow employee on a promotion or upcoming baby or wedding, the closing can be more upbeat. If a promotion is the subject, an ending like “Wishing you great success!” is a fantastic option.
Minimize the company logo
This doesn’t mean to leave it out completely. Your place of business may require that you have your company name or logo included in your signature. However, you don’t want it to overpower your email. If the logo included in your sign-off is large and full of bright colors, it could cause the eye of the reader to wander away from the body of text. Make it as small as is allowed, and leave the focus to the message.
The methods of communication are forever changing, so we have to keep up with the times. In most cases, a basic knowledge of professional etiquette will be enough to guide you in the right direction. Don’t be afraid to get creative; just be professional and keep it short and sweet.
While the sign-off of your email may not be the most important part, it certainly can make an impact. Whether that impact is positive or negative is completely up to you.