By Jenny Hunt
The Online Marketing Institute’s Annual List of Top Digital Strategists Share Their Best Advice for Driving ROI in the New Year.
Welcome to part-two of the top digital strategists series. This part is focused on B2B marketing and how to use content to improve your digital strategy. If you missed part-one, read about what top OMI educators had to say about the future of social media in 2014.
To help marketers discover new opportunities for driving ROI, the Online Marketing Institute identified the top 40+ digital strategists, and asked them for their best advice for 2014. These OMI online learning center digital educators were selected because they are:
B2B MARKETING INSIGHTS
In the second installment of this three-part series, 17 digital strategists well-versed in the area of B2B marketing share their best practices, predictions for the future of business to business marketing, evaluation of industry trends and share the know-how to deliver thought provoking insight that will lay the groundwork for you to build an effective, holistic digital marketing strategy in 2014.
9. Rediscover the humanity in your digital communication
“Rediscover the humanity in your digital communication and make sure your team is listening, paying close attention, and taking action to build a relationship between your brand and your consumers. Whether you’re on the front lines of consumer service or in the boardroom making company-wide decisions, whether you’re online or face-to-face, listening and responding accordingly is paramount to success. Sometimes that means engaging with the consumer, sometimes it means delivering what they’re really after. But it always means responding with exceptional service and creating an unparalleled experience with your brand at every touchpoint.”
– Susan Baroncini-Moe
Susan Baroncini-Moe is the author of the bestselling, Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style. She is an executive coach and a marketing consultant for B2B and the wellness and hospitality industries. She regularly speaks to audiences of all sizes and has shared the stage with business giants like Michael E. Gerber, Bob Burg, and Larry Winget, among others. Susan and her businesses have been featured in Redbook Magazine, USA Today, MSN Living, Investor’s Business Daily, Yahoo Finance, and American Express Open Forum, and she is a Guinness World Records