Monthly Archives: May 2014

The Recipe for Engaging Social Media Posts

By Rocket Post An effective social media strategy is a lot like a yummy cake recipe: it has many layers, requires preparation and there’s a right and a wrong way to do things, with room for your creativity of course. At the heart of any social media strategy is engagement. Why be on social media at all if you’re not ...

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What Your Customer Service People Should Never Say

By Kelly Atkinson I’ve talked before about the infamous macro overuse syndrome, which can result in sending out polite but rather empty emails to customers – emails that are of no practical use to anyone. Customer service staff who take pride in their work are well aware of the dangers of relying too much on stock phrases. But what if ...

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6 Legal Mistakes Your Startup Can’t Afford

By Kayla Matthews When it comes to starting a business, excitement can run high. Entrepreneurs are ready to jump in and to get moving with the end goal – long-term success – in mind. Sometimes this dream makes it easy to overlook certain steps that could be critical, especially relating to legal issues. Check out these six legal mistakes your ...

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How To Build a Better Landing Page

By Don Seckler Your lead generation campaigns have many elements to them. There’s the keyword research that you have to do up front to decide where to focus your campaign. A focused campaign will allow you to target your prospect and also measure the effectiveness of your campaign. Your campaign also needs content to attract your prospects. Content can be ...

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How Healthy is Your Business?

By Martina Mercer Put your business through its paces with this quick and easy fit test: Many strongly believe the major organs of a business are the accounting and management information systems. When our heart and lungs are running efficiently and are carefully maintained then the whole of our body feels fit and healthy, meaning we can fight off infection, ...

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Five Lies You Believe About Animated Marketing Videos

By Eric Hinson I’ve written a lot of material – for a lot of different sources – exploring the many facets of animated video production and online video marketing. And in my time writing on the subject, I’ve noticed a massive shift in the online marketing landscape. You see, video is no longer just a niche product for a select ...

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Where Marketing and Sales Agree and Disagree

By David Dodd Virtually all B2B marketing thought leaders and practitioners agree that successful demand generation now requires a close alignment between marketing and sales. I’ve gone a step further and argued that B2B companies with complex and lengthy selling cycles should consider integrating marketing and sales to create a unified demand generation function. Whether your objective is alignment or ...

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10 Ways to Build Loyalty Among Your Online Community Members

By Julia Campbell photo credit: Pawstruck.com via photopin cc It seems to me that nonprofit social media campaigns are still focused on the numbers game – collecting the most Likes on Facebook, the most Twitter and Pinterest followers and the most views on YouTube. Building up sheer numbers of Likes and views, without motivating people to take action, is misguided. ...

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