Monthly Archives: May 2014

How A Twitter Chat Can Help Your Personal Brand

By Personal Branding Blog Twitter chats are a great way to engage with your audience and customers and help you create brand awareness. Based on particular topics, Twitter chats enable you to reach a wider audience and discuss particular issues that are of relevance to the audience. As a creator and moderator of a popular Twitter chat, I have gathered ...

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Pin by Alexandra Haefele on Writing and Content Creation

Ideas for Creating Content That Are Actually Unique | Content Marketing Institute. Source: <a href=https://www.google.com/url?q=http://www.pinterest.com/pin/280208408040634056/&ct=ga&cd=CAIyAA&usg=AFQjCNEPoeIzI82VBoxVyN4LWnTxSDGHZQ class="colorbox" title="Pin by Alexandra Haefele on Writing and Content Creation” >https://www.google.com/url?q=http://www.pinterest.com/pin/280208408040634056/&ct=ga&cd=CAIyAA&usg=AFQjCNEPoeIzI82VBoxVyN4LWnTxSDGHZQ     

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The Smell of the Place – Creating the Right Culture for Success

By Paul Keijzer A couple of weeks ago I was facilitating a session for the South Asian leadership team of a large multinational company on how to create a successful organisation using my High Performing Organisation Model. During the session the conversation turned to the impact the culture of an organisation has on the performance of the company. The president ...

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World Cup 2014: what should we expect from brands?

By Ben Davis The World Cup, along with the Olympics, comes by once every four years and is therefore a good assay of changing media habits and technology. Twitter users have doubled since the last World Cup in 2010. Live TV streaming is available from all the main broadcasters and the user experience of laptop and tablet TV-streaming continues to ...

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Five considerations for social media crisis planning

By Danny Whatmough It seems that hardly a week goes by without another social media gaffe or crisis for brands. At a time when a tweet can go viral quicker than the time it takes to put a press release together, the role of reputation management in social strategies is more important and yet more challenging than ever before. At ...

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Marketers: Look Outside Your Industry for True Innovation

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By Gail Graham I’m in an industry that hasn’t really kept up with the times. While the world around us has changed in breathtaking ways through a combination of shifting consumer preferences, digital technology and some huge human creativity, the wealth management business (for the most part) plods on. Sure, there are start-ups and upstarts, entirely new models that threaten ...

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If You Build it They Won’t Come, Unless…

By Amy Tobin I recently started working with a company that built their business from the ground up, bootstrapping almost the entire way. 20 years later they employ 400 people and run a very successful company. The products are amazing and practically sell themselves once their consumer lays hands on them. They are SO incredible that people are blown away ...

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