Monthly Archives: May 2014

A Plan Based On “Bluebirds” Is Not A Plan

By Dave Brock Every sales person loves a “bluebird.” Those are those orders that suddenly appear, we didn’t know about them, they weren’t in our pipeline, but every once in a while the Earth, Moon, Sun and Stars align and a customer wants to buy, without our ever being involved. Bluebirds happen, we gladly accept the order and proclaim victory ...

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Sales from social media depend largely on time spent

By Graham Jones Most people admit that they use social media in their business to “increase awareness”. Yet you can increase awareness as much as you like – unless it makes money, what’s the point? Sales are what matters to people in business, yet the way that social media works it focuses our minds on “awareness”. Being aware of a ...

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Introducing: The User Experience Tour Guide

By Jess Marranco Let me introduce you to the employee you should definitely have on your team. Her job is to take each individual who is or may be interested in your business and walk them through their journey with your business. Her main responsibilities include but are not limited to: Understanding the user’s needs Directing them exactly where they ...

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ROI = Raising Others Interest

By Brian Basilico Attention Advertising is dying because everyone can get it for free on social media… if you buy that I have a bridge I’d like to show you! I am still seeing tons of people who want to use social media but don’t understand it’s used. How many ads have you seen that promise you tens of thousands ...

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5 Ways to Create Content That Makes People Care

Creating a story. Writing a blog. Crafting a tweet. Taking a picture. Developing a concept. Whatever social media content you’re working on, it’s easy to … Source: <a href=https://www.google.com/url?q=http://www.huffingtonpost.com/tulani-elisa/5-ways-to-create-content-_b_5407028.html&ct=ga&cd=CAIyAA&usg=AFQjCNGQTNqc1HtKIpUP6FK9iwQ_0obpng class="colorbox" title="5 Ways to Create Content That Makes People Care” >https://www.google.com/url?q=http://www.huffingtonpost.com/tulani-elisa/5-ways-to-create-content-_b_5407028.html&ct=ga&cd=CAIyAA&usg=AFQjCNGQTNqc1HtKIpUP6FK9iwQ_0obpng     

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9 Tips to Improve Your Website Performance

By Jonathan Long Your website design needs to showcase the product or service that your business provides in a way that your target audience responds in a positive manner. When done right, your website will grab the visitors attention and cause them to convert into a lead or sale. A poor design and layout will push potential customers away and ...

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Don’t be Like Kathy – Finish What You Start

By Dr. Donna Thomas-Rodgers The best projects are those that you complete Do you know someone that is always working on something and they never really complete anything? I am sure that we all do and if you don’t, then maybe you are the person that never completes anything. Success is all about goal setting and completion. A successful glide ...

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The secret of creating reactive content

By Danny Chadburn Being first with a piece of content isn’t necessarily a guarantee of victory in the traffic stakes, but in timely situations the sooner you can join the party the better. When news breaks, and there’s a legitimate reason for your brand to share its voice then it’s all systems go to collaborate with your PR and marketing ...

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