Monthly Archives: April 2014

B2B Marketing Tips – Creating A Balanced Success Story

By Max Stinson Generally, people praise themselves for any accomplishments they make. But brag too and some find it annoying. It’s a balance that is often attempted in marketing. There’s always the fear of being overly promotional. Still, sometimes you’d need to dial back the modesty and step into the spotlight. The problem is when it doesn’t bring closer to ...

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Relying Too Much on Vanity Metrics?

By Kriti Vichare My page views doubled last week. Originally I would have patted myself on the back and celebrated a bit, but not this time. I’ve learned that I was focusing too much on “vanity metrics”. I first found out about vanity metrics from The Lean Startup by Eric Ries. Some examples of these superficial metrics include indicators like ...

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Should You Price Your Product Low Or High?

By Anand Srinivasan Every entrepreneur goes through this dilemma – should you price your product low enough to make it affordable to everyone; or should you price it high enough and win on margins? When I recently sat down to talk to over a hundred entrepreneurs for my book, “How We Did It : 100 entrepreneurs share the story of ...

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Socialbakers Teases Its Most Powerful Analytics To Date

By Mike Stenger Socialbakers provides wide-ranging statistics across many popular social networks, and today announced version 3.0 of its Analytics suite for enterprise customers. In the latest version rolling out this Summer, the dashboard has been redesigned with a complete overview of every social platform in one central place. Facebook, Twitter, YouTube and VK will be visible initially, and Head ...

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Is it Time to Get Proficient with Your Sales Activity?

By Ray Bonis I have a very common request from sales leaders. Recently I was speaking with a client in Beijing. This manager said they really needed our help in the area of time management. The four key areas most sales professionals have to focus on are: Prospecting or Developing Opportunities Qualifying Presenting Negotiating/Handling Objections Of course, there are plenty ...

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“Harry Potter VS Star Wars” Video an Instant Viral Hit

By Amanda Peterlin The debate between Harry Potter and Star Wars has finally been tested in this ridiculously awesome homemade video. Team Wizard or Team Jedi Knight? Team Magic or Team The Force? Team Wand or Team Lightsaber? After watching this, we all can agree everyone is Team Don’t Touch My Phone Charger. YouTube user RackaRacka, also known as Danny ...

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