Monthly Archives: December 2013

Boost Online B2B Lead Conversions Using Retargeting

By Alex Charalambous Only about 2% of first time visitors to a company’s website are ready to make a purchase. The B2B sales cycle can be quite long, so leveraging retargeting technology can be a great way to bring potential leads back to your website that didn’t “convert” the first time. While retargeting continues to gain traction in B2B marketing, ...

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How To Make A Blog Post Go Viral On Twitter

By Marc Guberti Going viral is the dream that everyone has with a blog or product. With a blog post, you can give people your credentials while going viral. When you write the blog post, make sure your credentials blend in with the entire post because viral posts are not about credentials. How you write about what you choose is ...

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Checking Your Telemarketing List with Customer Types

By Max Stinson Leave it to Santa for having a billion contacts and still he manages to deliver all his presents in a short span of time. Think of the pressure of going all over the world in one night. You’ve got to wonder how this old fella stays jolly and rosy-cheeked, especially when he’s still got that list to ...

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Social Media – Who’s In Control?

By Warren Wooden Social media allows individuals to connect by means of identifying common interests and forged cyber-based friendships. If there are negative aspects to social media they may be offset by potential marketing possibilities. Please remember this article is intended to demonstrate the marketing potential for social media for online business owners. I understand some have concerns about social ...

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This Is Social, Watch Your Mouth

By Janet Fouts No, this isn’t another diatribe against Justine Sacco, I think she’s had enough. It’s a gentle reminder, dear reader, to watch your mouth in public. Cuz that’s what Twitter is you know, it’s public. I don’t care what social network you’re on actually, or who you are, if you wouldn’t say it to a crowd in Times ...

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3 Last Minute Brand Actions to Take Before 2014

By Personal Branding Blog As you sit back enjoying the holiday season, possibly deciding to scale back your work load for end of the year celebrations, remember that this is the perfect time of year to prepare for those New Year’s resolutions that may include acquiring a new position, clients or building yourself as an industry expert. While most people ...

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What SMB Owners Need to Know About Raising Minimum Wage

By David Kiger Whether or not to raising the minimum wage was one of the most controversial issues of 2013. Whether you own a small screen-printing shop with two employees or a dozen restaurants with 500 employees, every entrepreneur needs to stay updated on this topic. If the federal minimum wage is raised to $10.10 per hour, SMB owners will ...

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Cell Phones and Driving: Do You Value Your Life?

By Jeremiah Stanghini A couple of days ago, I happened to be in the car when NPR’s The Kojo Nnamdi Show was playing. It just so happened that it was “Tech Tuesday,” and they were talking about new findings on distracted driving. Some of the findings would probably shock most people. For instance, would you have guessed that there is ...

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Customer Experience Is More Important Than Advertising (Infographic)

By Flavio Martins Only 4% of customers trust advertising the most for service information, so can your good customer experience to help seal the deal with customers? Recently businesses surpassed $200 Billion dollars a year in advertising spending. Yet fewer and fewer customers are trusting advertising as the source of information for products and services. Word of mouth carries a ...

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The Marketing Technologist’s Role in a Website Redesign

By Dan Romanski When it comes to teams, everybody has a specific position that caters to a different part of the common goal. During a website redesign, this couldn’t be more true. From the beginning, a Senior Consultant/Project Manager, Designer, Developer, Content Specialist and Marketing Technologist work with the client to analyze the old site and plan the new one. ...

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