Monthly Archives: December 2013

Why Facebook AdGrants is Fascinating

By Ari Herzog Do you remember when brand pages on Facebook had fans? You used to be able to visit a page and click a button that said, “Become a Fan.” Organizations large and small created marketing materials to tell their supporters and prospects to be their fan on Facebook. About three years ago, Facebook changed the rules. “Become a ...

Read More »

Holiday Social Media Tips From Dr. Seuss

By Heidi Cohen 5 Dr. Seuss Quotes And What They Mean For Social Media As the holidays festivities draw closer, see what Dr. Seuss teaches us through his character the Grinch who learned that Christmas was more than just trimming and toys; it was something that came from within. Similarly, on social media, each of us has to talk from ...

Read More »

3 Ingenious Online Advertising Exploits for Everyday Use

By TaeWoo Kim What do you think of when you hear online advertising? Probably this: Would you say that online ads are enjoyable? Most of us, after seeing a site like this, would probably say no: Yes, most are annoying as hell. (Damn you YouTube and your forced ads before the videos!) We, as society, are conditioned to think that ...

Read More »

The Top 8 Local SEO Ranking Factors of 2014

By Brian Rakowski A curious paradigm shift has occurred in the visibility of local businesses. There was a time when people would drive through their city, know of particular shops, visit them regularly, and consult phone books for any services they were not already privy to. Visibility was as much determined by literal, physical visibility as it was by listing ...

Read More »

Econsultancy’s top 25 blog posts of 2013

By Graham Charlton It’s been another busy year on the Econsultancy blog and, thanks to a highly intelliigent and attractive readership, we managed to pass 1m monthly pageviews for the first time. Not that it’s all about numbers, but it’s good to have someone out there reading your painstakingly crafted articles. The bad news is that, once again, I’ve missed ...

Read More »

The Top 5 Online Marketing Webinars of 2013

By Stefanie Grieser Here at Unbounce, 2013 was the year of the webinar. As we explained on the blog and in our last webinar, over the course of the year we were surprised and delighted to watch our webinars became our No. 1 acquisition channel. By far. So in the time-honored December tradition of “best of” lists we’ve rounded up ...

Read More »

How Cloud Connectors Can Guide Your Campaign Strategy

By contributor by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Brandi Starr, the enthusiastic quirky modern marketer and true EloQUEEN, AKA Senior Marketing Manager at Sage. Brandi is responsible for cross-selling to the existing Sage ERP installed base. Sage offers business management software that gives small and medium size businesses the freedom and confidence to run ...

Read More »

Adapting Your SEO Strategies for Google Hummingbird in 2014

By Salman Aslam Google’s Hummingbird update ushered in a new era of user-centric marketing, not just in SEO, but all forms of marketing. Now, more than ever, the user is in the driver’s seat of determining a site’s success. It’s always been this way, but think of it as a refocusing of efforts. Instead of fixating on individual phrases, it’s ...

Read More »