Monthly Archives: December 2013

9 Tips For Writing Effective Email Subject Lines

By Jill Celeste One of the most important elements of email marketing is writing subject lines that get people to open your emails. How many times have you received a marketing email from someone and never opened it? Chances are more than once, and more than likely, it’s because the subject line didn’t grab you. So, as you think about ...

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You’re not safe: The uneven reinvention of marketing in B2B

By Stefan Tornquist As part of the The Reinvention of B2B Marketing Study, conducted with SparksGrove, Econsultancy looked at the Fortune 500 through a digital lens and found that perhaps 23% are safe from dramatic disruption. If an organization is a producer of chemicals, raw materials, food or energy products…if they have a very small universe of prospects…then they’re safe. ...

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Marriott edges out Accor and Starwood in hotel site UX survey

By David Moth Marriot International has come top in a usability report that includes eight of the world’s top hotel brands. The report also looks at the onsite effectiveness and brand awareness of Holiday Inn, Radisson, Hilton Hotels, Best Western, Choice Hotels, Accor Hotels and Starwood Hotels. As mentioned, Marriott International was the top performing hotel with an average score ...

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20 Digital Influencers Share Inbound PR Tips For SMB

By Bill Faeth Inbound + PR = Marketing Brilliance As a small business owner, you might be a bit confused about PR and inbound marketing. If you’re lost and need a little guidance, take the following advice from some of the marketing industry’s thought leaders. 1. Figure out your personal brand and promote the heck out of it. “Personal branding ...

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Analysing your competitors through social media monitoring

By Joel Windels Social media monitoring can be used to perform various tasks in the advancement of your own brand. Generating leads, finding influencers and identifying key sites are just a few that could be mentioned. However, what is often overlooked is how these tools can be used to analyze competitors. By keeping track of your competition you can become ...

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Five Mistakes Ineffective Sales Presentations Make

By Ted Janusz As a master of ceremonies for CEO summits, I get to view dozens of sales presentations delivered by vendors to a gathering of these C-level executives. Vendors pay tens of thousands of dollars each to get in front of this elite group of potential clientele to pitch their wares. Here are five key mistakes the ineffective presenters ...

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11 SEO Changes That Will Give You Big Results

By Neil Patel Do you know what the key to ranking well on Google is? I bet you are thinking it’s links, content and on-page optimization, right? All of those things do impact your rankings, but over the last 11 years of my SEO life, I’ve learned that creativity is the key to SEO success. Through trial and error, I’ve ...

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