Monthly Archives: December 2013

Web Design: SEO is Worthless Without You

By Bill Treloar Despite the fact that good search engine optimization (SEO) consultants seldom make good web designers (and vice versa) both are essential for any business website as one hand washes the other, SEO and web design work together synergistically. Too often companies, big and small, rely solely on SEO to attract visitors to their site, forgetting about the ...

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Holiday Advertising from Coca-Cola

By Lindsay Sleightholm As we all know, any retail brand that doesn’t get on board with holiday advertising is missing out. A lagging year of sales can be more than made up for within the last couple of months with a successful holiday campaign. Since the 1920s, The Coca-Cola Company has been doing just that – and for good reason. ...

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How Prepared Are Your Sales Teams to Articulate Value?

By Rachel Clapp Miller Measuring your effectiveness as a sales organization is a critical component to becoming best-in-class. One of the most important ways to benchmark the success of an entire sales organization is to gauge your sales team’s preparation for high-level business conversations with prospects. In fact, recent research by Steve W. Martin published in Harvard Business Review’s blog ...

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Social Media Trends for a Merry Twitmas

By Jonathan Bright I may be revelling in a tenuous pun, but Twitmas is happily upon us. It’s that most wonderful time of the year when absent-minded and crazy things happen on social media giving the rest of us a little festive cheer. It’s a bit like the day after the internet’s office party. Last year, Twitmas was curated mainly ...

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Where Is the Focus Of Your 2014 Marketing Strategy?

By Stan Phelps A 2014 Marketing Strategy HOLIDAY STORY A newlywed couple is celebrating the holidays. The wife decides to make a big roast for their first holiday dinner in their apartment. As she is prepping the rib roast, the husband notices that she cuts off about 30% of the end of the roast and throws it away. As she ...

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The Leading Edge – Evolving Technologies and Services

By Mike Gingerich Technology continues to evolve and develop at a rapid pace. What was leading edge 2 years ago, can be old and nearly obsolete today. From social media, to tablets, to apps for smartphones, the technologies continue to evolve, and innovation is non-stop. Let’s look at three unique technologies that are either available now or are being beta ...

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The Ultimate Whitehat Guide To Building Backlinks

By Mitz Pantic One of the reasons more and more webmasters prefer whitehat backlink building every year is that it doesn’t require as much maintenance as blackhat backlink building. You’re not trying to outwit Google, you’re working with Google to promote your high-quality content. But that doesn’t mean that things don’t change. We’ve already seen Google introduce what might be ...

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Mapping the Next Frontier in Brand Storytelling

By Paul Roetzer What happens when we are all artists, all storytellers, all flooding the ever-expanding array of digital and traditional channels with our brand content and calls to action? Does content marketing — which promised to level the marketing playing field — regress into the inevitable battle of budgets? Will success come down to who can hire the best ...

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5 Things Leaders Should Do Before January 1st

By Kelsey Meyer Many people spend months mentally building up their lists of New Year’s resolutions. The first of January brings an opportunity to start fresh and develop into the best leader possible. It seems easier to become a different person all at once, when we’re motivated by the possibilities, than to gradually implement change into our lives. However, I’m ...

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